Hitcents


Hitcents is a video game publisher and mobile app and games studio, headquartered in Bowling Green, Kentucky. They are the creators of the cross-platform gaming series Draw A Stickman. In 2014, Hitcents partnered with actor Tom Hanks to develop the Hanx Writer. Founded in 1999 as a software company by twin brothers Chris and Clinton Mills, the company has grown from a small home office into a globally successful enterprise. Hitcents also has offices in Los Angeles and San Francisco.

History

As high school sophomores, Chris and Clinton started Hitcents, as an internet advertising company. When the company first began, Hitcents paid clients on a cents-per-hit basis, hence the company name. Hitcents was acquired by Houchens Industries in 2003. Since 2004, Hitcents has grown from three employees to over 50. The company has expanded from its headquarters in Bowling Green, Kentucky to San Francisco in April, 2014 and Los Angeles in 2015.
The scope of the business includes mobile game and application development, solutions for ecommerce, technology, marketing, creative design, software development, production, automation, self-service checkout, and enterprise resource planning.
In 2007, Hitcents was ranked #191 on Inc. Magazine's list of the top 500 fastest-growing private companies in the U.S, after growing 1,099.8% over 3 years. Clinton and Chris Mills were also ranked in the top 5 CEOs under 30.
Hitcents was named one of the best places to work in Kentucky for 2014

Mobile Application Development

Hitcents develops mobile applications for both in-house and client projects. These applications vary in genre: from mobile games to enterprise level business applications.

Draw a Stickman series

Hitcents created the internationally recognized and award-winning series, Draw a Stickman. The idea started as a simple website, DrawAStickman.com. After it was a critical and commercial success, the game was later developed into a full series of mobile and PC games. Draw a Stickman: Epic was released in October 2012, a mobile application for iOS, Android, Kindle, Windows 7 and 8 phones, and later into full desktop versions for Windows 8, Linux, Mac OS X and Steam.
A key feature of the game is the ability of the player to create a stickman, which becomes the main character of the game. Throughout the game, the player guides this stickman through multiple levels, utilizing various pencils to draw elements, tools, and weapons to solve puzzles and overcome obstacles.
In July 2015, Hitcents launched the sequel to Draw A Stickman: Epic, Draw A Stickman: Epic 2.

Battlepillars

Hitcents created Battlepillars, a tug-of-war real-time strategy game for iOS, Android, and Steam. The game was launched on October 2, 2013. Battlepillars allows users to strategically build and command caterpillars, which are then sent to battle an enemy caterpillar army and various bosses. The game allows users to build each caterpillar in their army using specialized segments that offer various powers and abilities.
Battlepillars was one of the first mobile cross-platform multiplayer games, allowing Android user to play against iOS users through Google Play. Battlepillars was Hitcents' first free-to-play mobile game.

Hanx Writer

Hitcents created Hanx Writer, a mobile app in collaboration with Tom Hanks. Inspired by Tom Hanks' appreciation for classic typewriters, the Hanx Writer App reflects the look, feel, and sound of old-fashioned word-processing.
Hanx Writer was released on August 14, 2014. Hanx Writer reached the No. 1 ranking on the iTunes App Store during its launch week, where it held the top spot in both the Productivity section and the Overall section.

''Rigged''

On September 16, 2016, Hitcents launched Rigged, a mobile game about gerrymandering, in partnership with Fusion. The game play was centered around educating players about the practice of gerrymandering in the United States.

''The Godfather: Family Dynasty''

On February 9, 2017, Hitcents launched an officially licensed, free to play, mobile strategy game based on The Godfather.
The game received mostly positive reception. In general, the pros were the game's art style, addictive gameplay, and multiplayer functionality. The most common cons were that the game was unoriginal and its gameplay was repetitive.

''NBA Life''

On March 30, 2017, Hitcents launched NBA Life, a free to play mobile strategy and simulation game where one plays as a new NBA player on a team of one's choice. A player improves an avatar's body and skills so the player can compete with AI versions of real-life players. You can join other players in crews for various rewards. After you join a crew, you can face off with other crews in the newly released crew tournament system.
The game received very positive reviews. Reviewers cited the highly addictive gameplay and good aesthetic. Many reviewers also appreciated that the in-game NBA player avatar can be female.

Video Game Publishing

Hitcents is a video game publisher.  In 2018, they published two games developed by other indie video game studios.

A Robot Named Fight

Hitcents published A Robot Named Fight, a 2D action figure game developed by Matt Bitner Games. The game was released on April 26, 2018, for the Nintendo Switch platform.  In A Robot Named Fight players are robots tasked with defeating Megabeast while exploring a labyrinth where you can discover artifacts and power-ups.

Don't Sink

Hitcents published Don’t Sink for the Nintendo Switch platform on January 3, 2019. Studio Eris developed the game in cooperation with Hitcents. Don’t Sink is an adventure, pirate-themed role-playing video game where players explore the high seas, islands, and grow a pirate empire. Players must balance adventure with physical needs for the pirate crew, governing islands and expanding their empire.

Games Developed

Games Published

Services

Website development

Hitcents web development services include graphic design, programming and maintenance, administrative access, eCommerce, data transfer and website hosting. Hitcents web department has been recognized over the years with numerous awards for their website work including Marcom Awards, Davey Awards and Communicator Awards. Hitcents designs websites for local businesses, celebrities, and international brands such as Tampico.

Technology and software development

Hitcents technology solutions includes consulting, data backup, hardware purchasing, Virtual Private Network setup, secure DSL, kiosk development, networking and high-speed internet access.
Hitcents develops software for businesses, including a company intranet-extranet, inventory system, employee management program.

Awards

2011
2012
2013
2014
2015
2016