Hedonism Resorts


Hedonism II is an adults-only vacation resort in Jamaica, owned and operated by Marshmallow Ltd, headed by Harry Lange. The resort has areas reserved for naturism and it is known for its sexually liberal culture., only Hedonism II is in operation. There was never a Hedonism I, and Hedonism III closed in 2010.

History

Hedonism II opened in 1976 as "Negril Beach Village" and was given its current name in 1981; it was built by the Government of Jamaica at a cost of $10 million. and it occupies at the northern end of Negril beach and has 280 rooms in two-story buildings. A 50% interest in the hotel was bought by the SuperClubs in 1989. a unit of the Government of Jamaica, for $12.25 million. On February 26, 2013, the resort was sold to Marshmallow Ltd headed by Harry Lange with a minority stock held by the Issa family and Kevin Levee, a 28-year employee of SuperClubs and its current general manager. Harry W. Lange's company is now named PB&J Resorts II Limited.
Hedonism III opened in 1999 in Runaway Bay, it was built on and contained 225 rooms in 3-story buildings; on May 12, 2010 the company announced that Hedonism III would close, temporarily, in August 2010 to allow for remodeling work: it reopened on October 14, 2010, as SuperFun Beach Resort and Spa catering to a wider market through additional tour operators, however SuperFun Beach Resort entered receivership in March 2011 and closed in June 2011. While it was an adult-only resort, SuperFun did not allow topless or nude sunbathing but charged premium liquor prices and motorized water sports; the property was leased to SuperClubs by the Development Bank of Jamaica., the hotel's first-ranked secured lenders are Caribbean Development Bank, PanCaribbean, and Development Bank of Jamaica.
The resort lives up to its reputation mostly during those periods - notably January - when tour companies, catering to swingers, book huge blocks of rooms.

Controversies

Public nudity is illegal in Jamaica, but the laws are not enforced and may not apply inside the private resort. A nude wedding of eight couples in 2001 at Hedonism III caused protests by the government tourist office and radio talk show hosts, who called the event "improper and offensive." In February 2003, 29 couples were involved in another round of nude weddings at the Hedonism III; Hedonism resorts host nudist and swingers conventions: it has been alleged that open sex is common, including in the hot tubs at night, however SuperClubs owner John Issa said that he was not aware of this.
Issa also declared that he was not running a "whorehouse" and that, to his knowledge, "whores are not working" in his Hedonism hotels; and sued two employees of Unique Vacations in Miami, Florida, over e-mails sent in 2007 and 2008 which - he claimed - contained "defamatory statements" about activities at Hedonism Resorts seeking damages of an unspecified amount, for what he feels are false and malicious statements.
Issa stated that he feels satisfied with Hedonism's image of decadence and debauchery and is satisfied with the idea, expressed on his website, that "When it's good it's oh so good and when it's bad it's even better and yes, everything you ever heard is true". John Issa was also alleged to have promoted bisexual activities at Hedonism III.
In September 2009, Hedonism Resorts lost a WIPO trial against Relevansanalys related to the registration of the Internet domain name 'hedonismhotels.com'.

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