The tour was announced in early February 2010, with the release of their new album by their record companyMute. The band announced dates in Europe, Australia and North America, where they played the famous Hollywood Bowl. It was announced by Mute that the band would play festivals throughout summer 2010, then embark on their tour. Before the festivals, however, they were due to play their American dates as stated here officially: "Goldfrapp will take Head First to select US cities this summer - following the massive acclaim for both the Supernature and Seventh Tree tours and festival appearances around the world, Goldfrapp have underlined their reputation as one of the most transcendent and inventive live bands around." Dates for the United Kingdom were announced on the band's website on 12 July 2010.
Show
Goldfrapp open with "Voicething" as the band come on stage, with smoke billowing out of the stage. Alison then appears and launches into "Crystalline Green", with a green light show playing around her. Each song from this point uses the lights, with different colours. The background of the stage is a massive Space Doughnut.
Reviews for the tour have all been positive. Spinner, talking of the Hollywood Bowl appearance, said, "Golfrapp made her way through 12 songs backed by a tight four-piece band. If the band was daunted at all by the huge stage of the Bowl, they never showed it, opening with a version of 'Crystalline Green' that won the crowd over from the outset. The group really hit its stride halfway through the set, as two songs from the new 'Head First' album -- the pop-laden 'Believer' and 'Alive' -- had fans dancing in the Bowl aisles.". The Washington Post review was also very positive, stating, "Goldfrapp has built up quite a cult. The performance was sold out and a few devout fans even showed up wearing blonde wigs. Over an hour and a half set Goldfrapp changed costumes--musical and otherwise--a few times, putting a digital spin on pretty much every genre that has ever aspired to fabulousness--including glam-rock, disco, and a few Bond-theme-worthy ballads. It was a familiar sound with a futuristic finish." The Entertainment Weekly review of the New York gig's headline was "Goldfrapp at NYC's Hammerstein Ballroom....It's Finally Lovely 2 C U" also stated, "'Voicething' was a brilliant opener, launching right into the thumping 'Crystalline Green' from 2003′s Black Cherry. Alison, in full sparkle mode, started stomping around right away and quickly lost herself in a dizzying feast of outstretched arms and those ethereal wails we know and love." Australian magazine TheVine's review was positive, with the reviewer stating "she has an amazing range that puts her in the same league as Kate Bush." They also stated, "Goldfrapp will take you on a journey through the darkened slums, the seedy clubs, the flamboyant nightspots and the palatial high rises." On the start of their UK tour, reviews have been positive. ThisisBristol proclaimed, "In a pop world almost devoid of eccentricity and risk-taking, thank God for Alison Goldfrapp." Giving them 7/10, they also stated "Much copied, never bettered, Goldfrapp's disco weirdness is still a treat."
Festival reviews
The Big Issue gave a positive review: "Alison Goldfrapp has to win some kind of prize for most stylish lady of the weekend. TBI feels rude for being so covered in mud in her presence, as she sways in a sparkly black poncho. The incredibly visual set is punctuated by hit after hit, all led by Goldfrapp's sensual, ethereal vocals and underwritten by undulating synths and retro basslines. “Scotland, you’re gorgeous,” she says. No, Alison. You are." The Scotsman commented, "Goldfrapp brought their usual artfully choreographed flamboyance and glamour to another full-on irresistible performance."
Tour dates
A free show as part of the Heineken Green Spheres, a free music series in Ireland
Sold-out shows
The show on 26 November in Dublin sold out, and due to high demand a second date was immediately announced.