Haddock Corporation


Haddock Corporation is an American consumer electronics and information technology consulting business based in Wichita, Kansas which operates two Haddock Computer Center retail locations. Founded as a software company, Haddock has been an Apple-authorized dealer and computer repair shop since 1984, the year the Macintosh computer was released. Company founder and CEO Richard Haddock served on Apple's reseller advisory board for over ten years. He is a member and one of the founders of the Apple Specialist Marketing Corporation.

History

In 1978, programmer Richard Haddock developed the software program "Petroleum Accountant" for the Wichita oil company Parrish Corporation. The software operated on the IBM 5110, IBM 5120, and IBM System/23 Datamaster, and was widely distributed. Apple convinced Haddock to selling the new Macintosh computer when it was released in 1984, and while selling IBM-compatibles occasionally, the company has been selling Apple products since the beginning.
During Gil Amelio's tenure as Apple CEO, Haddock and other retailers worked with Apple's Paddy Wong and Loretta Flores to develop the Apple Specialist program intended to strengthen Apple's retail channel.