HTC One is a series of Android and Windows Phone smartphones designed and manufactured by HTC. All products in the One series were designed to be touchscreen-based and slate-sized, and to initially run the Android mobile operating system with the HTC Sensegraphical user interface. The one exception to this is the HTC One, which came in a Windows Phone variant in addition to several Android variants. From 2010 to 2013, all HTC products starting from the HTC Sensation XE to the HTC One Mini were equipped with a Beats Audioequalizer. Later HTC devices beginning with the HTC One Max no longer ship with Beats Audio following the buyback of HTC's stake in Beats Electronics.
Phones
2012 lineup
While critically acclaimed, the 2012 One series had not received much consumer attention and sales were disappointing. For one, HTC has been outspent on marketing by Samsung and Apple, as HTC instead had relied heavily on carriers to promote its products. Also, while HTC made many carrier-specific devices, Samsung and Apple were able to concentrate their resources on single flagship handsets such as the Samsung Galaxy S III and iPhone 4S to attract the attention of the consumers. Lastly, while HTC handsets were seen as better quality than Samsung's plastic devices, Samsung was able to successfully distinguish itself from other Android manufacturers with manufacturer-specific software tweaks while HTC could not. The "One" devices released in 2012 consist of the following, with devices in similar price segments usually sold by different carriers:
The 2013 One series was reduced to focus on only three versions of one main design. Three devices had been announced as of October 2013: the HTC One in February 2013, the One Mini in July 2013, and the One Max in October 2013. Following the previous year's setbacks, the HTC One was critically acclaimed for its design, and was commercially successful.
HTC One, the HTC One X's successor. It won the "Best New Mobile Handset, Device or Tablet" at Mobile World Congress 2013
HTC One Mini, the smaller variant of the HTC One with a 4.3" screen
HTC One Max, the larger variant of the HTC One with a 5.9" screen and a fingerprint scanner
HTC Butterfly S, successor to the original Butterfly with a 3200 mAh battery
2014 lineup
HTC One, the successor to the 2013 HTC One. There are two versions of this device: one running Android 4.4.2 KitKat and another running Windows Phone 8.1.
The last flagship phone in the HTC One series was the HTC One M9, which was announced and released in 2015. Its successor, the HTC 10, is HTC's 2016 flagship phone; however, it did not use the "One" branding in the name. Its successor, the 2017 HTC U11, did not use the "One" branding either.
Comparison
This table is primarily intended to show the differences between the models of the One series:
