Guillermo Cañedo Malburg
Guillermo "Memo" Cañedo Malburg or Guillermo Cañedo III, is a Mexican sports executive who formerly worked as a Sporting Manager at Club Tijuana Xoloitzcuintles de Caliente. He is the son of former Club America president, Guillermo Cañedo White. He is also the grandson of the late Guillermo Cañedo de la Bárcena, a well-known soccer executive and former FIFA vice-president.With the team's promotion to first division, Guillermo joined their ranks in 2011. He was a sporting manager and oversaw the operation of the youth squads and was responsible for the club's local amateur 7 on 7 league.