Guaraná (Backus)
Guaraná Backus is a Peruvian guaraná beverage containing guarana fruit and is sold in PET bottles of 500 ml. In 2007 the drink had 5% of the Brazilian soft drinks market, and was relaunched with a new bottle and label and a light version. A year later its sales had increased by 49%.
The brand has sponsored national windsurfing, taekwondo and youth football tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with whisky.
