Golden Nuggets


Golden Nuggets are a breakfast cereal sold in the UK and Ireland by Cereal Partners. It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour. The taste has been described as similar to the US cereal Cap'n Crunch.

History

Golden Nuggets were introduced in the 1970s in the United Kingdom and the United States, manufactured by Nabisco. They were then withdrawn from the UK market in the late 1970s.
However, they were brought back to the UK in 1999 with a £1 million advertising campaign, perhaps in response to demand from people who had enjoyed them in the 1970s and now had their own children.

Marketing

The packaging features various cartoon characters : Klondike Pete, his mule Pardner, his enemies - two claim-jumpers named Plum Loco Louie and Boot Hill Bob - and a Golden Nuggets Bee.. The Klondike Pete character was also used in the 1970s to market the US version of the cereal, Klondike Pete's Crunchy Nuggets. The box also sometimes features puzzles suited to the 7–12-year-old range. The cereal is marketed with the slogan "They taste Yeee-Haa!".
In 2002, as part of Nestlé's Lilo & Stitch promotion, chocolate-flavoured nuggets were mixed in with boxes of Golden Nuggets
In 2019, the Labour Party listed the cereal among its targets as deputy leader Tom Watson decried the use of cartoon characters to entice children to highly sugared foods.

Imitations

Similar cereals have been manufactured as home brands for supermarkets in Britain. Asda had 'Golden Balls'. Tesco had 'Multigrain Boulders'.