Globrix was a UK real estatesearch engine that was launched in January 2008. It was launched as a joint venture with News International, publishers of The Sunday Times, The Sun, The Times, The News of the World and Thelondonpaper. Estate agents and letting agents could list their properties for free. This competed with traditional paid-listings sites such as Rightmove, and Primelocation. Unlike most property websites, Globrix directed users to agent websites rather than hosting the property details and capturing the lead on Globrix itself. Globrix gathered its property listings in three different ways; crawling agent websites, taking data feeds and by agents manually uploading via the Globrix extranet. Because Globrix was 'free to list', Globrix was able to gain substantial market coverage and claimed to list more properties than any other UK property website. Unlike websites like Gumtree and Oodle, private sellers and landlords were not allowed to list their properties on the site. The website charged property professionals and property related services companies for geo-targeted banner ads. There were also premium services available to estate and letting agents and Google Ads were displayed in unsold advertising positions on the right hand side of search results.
Functionality
The basic property search functionality is kept simple with just one text box on the homepage. Users can search for property by location, places of interest or by key features. Search results can then be refined further by changing the price parameters, number of bedrooms and bathrooms, property type, outside space, nearby stations and schools and property features. Registered users are able to search by additional parameters such as price change. As an alternative to the regular 'list view' of property results, users can also opt to see the search results plotted on Bing Maps to allow users to look for property by location.. Users are able to drag and zoom the map, with relevant properties automatically placed in view. It is also possible for users to draw a catchment area directly onto the map of where they would like to search.
In 2008, Globrix was awarded 'Best Property Portal UK' which is awarded by one of the group's own newspapers, the Daily Mail. Globrix also won 'Estate Agency Service Firm of the Year' at The Negotiator Awards.
Founders
Globrix was founded by Dan Lee and Ian Parry, both ex employees of UK-based search company Autonomy and the Norwegian search company FAST.
