Gita Piramal is a Senior Associate Fellow at Somerville College, University of Oxford. Her primary research area is Indian business and its history. She has been a portfolio life: as an entrepreneur and businesswoman, a journalist and writer. As an entrepreneur and businesswoman, Gita founded The Smart Manager, a management magazine, headed ERGO, a furniture manufacturer, and was a Director of VIP Luggage. Gita is currently a non-executive board member of Bajaj Auto, Bajaj Finance, Bajaj Finserv and Bajaj Holdings & Investments. Her own companies have interests in real estate. In media, Gita conceptualized and created content for three programs for CNBC-TV18; and scripted, edited, and featured or anchored over 100 television documentaries besides contributing over 1,500 articles for international and Indian publications.
Books and Writings
Publications
Books
‘Kamalnayan Bajaj - Architect of the Bajaj Group'. Kamalnayan Bajaj Charitable Trust Book. Pune. 2015
‘Managing Radical Change’ with Sumantra Ghoshal and Christopher Bartlett. Penguin Books India. Delhi. 2000.
‘Business Mantras’ with Aparna Piramal, Radhika Piramal and Mukund Beriwala. Penguin Books India. Delhi. 1999.
‘Business Legend’. Penguin Books India. Delhi. 1998.
‘Business Maharajas’. Penguin Books India. Delhi. 1997.
‘India’s Industrialists’ with Margaret Herdeck. Three Continents Press, Washington. 1985
Chapters
‘The Bombay Plan and the Frustrations of Sir Ardeshir Dalal'. Chapter in Sanjaya Baru. ‘The Bombay Plan’. Rupa Publications. 2018.
‘Ratan Tata’ and ‘J.R.D.Tata’ chapters in ‘The Tata Saga’. Penguin, 2018.
‘Animal Spirits: Stray Thoughts on the Nature of Entrepreneurship in India's Business Families after Liberalization'. Chapter in Rakesh Mohan. 'India Transformed: 25 Years of Economic Reforms'. Penguin Random House India. 2017.
'Dhirubhai Ambani', 'Rahul Bajaj', 'Ratan Tata' and 'Walchand Hirachand'. Chapters in ‘The Portfolio Book of Great Indian Business Stories: Riveting Tales of Business Leaders and Their Times’. New Delhi: Penguin Books India Pvt Ltd. 2015.
‘Succession Planning Under The Banyan Tree'. Chapter in ‘Business Standard 2008’. BS Books, New Delhi, 2008.
‘The Old Fox'. Chapter in ‘The Non-Fiction Collection: 20 Years of Penguin India’. Volume 3, Penguin Books India, New Delhi, 2007.
‘The Elixir of Entrepreneurship’. Chapter in S V Prabhath. ‘Women Entrepreneurs in India: challenges and achievements. National Institute of Small Industry Extension. Hyderabad. 2002.
‘Dhirubhai Ambani’, ‘GD Birla’, ‘JRD Tata’, ‘MK Gandhi’, ‘N Murty’, ‘Rahul Bajaj’, and ‘Sumantra Ghoshal’. Morgen Witzel. Entries in ‘The Biographical Dictionary of Management’. Thoemmes Press. Bristol, UK. 2001.
‘New Maharajas’. Chapter in ‘Footprints of Enterprise – Indian Business Through the Ages’. FICCI. Delhi. 1997.
‘JRD Tata and GD Birla’. Chapter in Ayaz Menon. ‘India 50 – the Making of a Nation’. Book Quest. Mumbai. 1997.
‘Entrepreneurs and Political Awareness - a Study of Bombay’s Business Groups’. Chapter in Dwijendra Tripathi. ‘Business and Politics – A Historical Perspective’. Indian Institute of Management Ahmedabad. 1991.
