Girl Scout Cookies


Girl Scout Cookies are cookies sold by Girl Scouts in the United States to raise funds to support Girl Scout councils and individual troops. Commonly sold by going door to door, online, or through school- or town-wide fundraisers, these cookies are widely popular. The program is intended to both raise money and improve the financial literacy of girls. During an average selling season, more than 1 million girls sell over 200 million packages of cookies and raise over $800 million. The first known sale of cookies by Girl Scouts was in 1917. Cookie sales are organized by 112 regional Girl Scout councils who select one of two national bakeries to buy cookies from. The bakery selected determines which cookie varieties are available, when girls can begin selling cookies in their area, and cookie price. The bakery is paid about 25 to 35 percent of the profits; 45 to 65 percent is used by the regional council to cover programming costs; and 10 to 20 percent is kept by the local troop whose members decide how to spend their portion of the funds. A regional council receives up to 60 percent of its budget from cookie sales. GSUSA states that the program is the largest girl-run and girl-led financial literacy program in the world, teaching girls skills like goal setting, decision making, money management, people skills, and business ethics. These skills are reinforced with Girl Scout badges, such as "Cookie CEO." The Girl Scouts say it is the largest annual fundraiser in the world dedicated to girls.

History

The first known cookie sales by an individual Girl Scout unit were by the Mistletoe Troop in Muskogee, Oklahoma, in December 1917 at their local high school. In 1922, the Girl Scout magazine The American Girl suggested cookie sales as a fundraiser and provided a simple sugar cookie recipe from a regional director for the Girl Scouts of Chicago. In 1933, Girl Scouts in Philadelphia organized the first commercial sale, selling homemade cookies at the windows of the Philadelphia Gas and Electric Company. From 1933 to 1935, organized cookie sales rose, with troops in Philadelphia and New York City using the cookie-selling model to develop the marketing and sales skills of their local troops. In 1936, Girl Scouts of the USA began licensing commercial bakers to produce cookies, in order to increase availability and reduce lead time, starting with Keebler-Weyl Bakery. Southern Biscuit Company and Burry Biscuit, both later acquired by the Interbake Foods division of George Weston Limited, were added in 1937. One hundred twenty five troops launched cookie sales that first year.
During World War II the Girl Scouts sold calendars in addition to cookies, because of shortages of flour, sugar, and butter. In 1943 there were 48 cookies per box. By 1943 Girl Scouts also collected fat in cans to aid the war effort and sold war bonds at no profit. In the 1950s, three more cookie recipes were added: "Shortbreads"/"Scot-Teas", "Savannahs", and "Thin Mints". Six types of cookies were being sold nationwide by 1956. Greater cookie sales occurred due to the Baby Boomer generation entering Girl Scouts in the 1960s. "Samoas" were added in the 1970s. In 1978, the National Council reduced the number of bakeries providing cookies to four and standardized the packaging and pricing of the cookies.
In the 1990s, the National Council limited the bakeries providing cookies to just ABC Bakers and Little Brownie Bakers. In 1998, cookie sale awards were instituted. The Girl Scouts moved to eliminate trans fat from its cookies in 2005, and started providing nutritional information on the cookie box. In 2009 the number of Thin Mints, Do-si-dos, and Tagalongs in each box was reduced and Lemon Chalet Cremes became smaller because of the increasing costs of ingredients and transportation. In January 2015, Girl Scouts began to offer customers the ability to purchase cookies using an online portal though a mobile app called "Digital Cookie". The app can only be used by Girl Scouts themselves with parent supervision, and Girl Scouts are able to share an individual link to their online cookie business to friends and family only.

Sales

Each Girl Scout regional council decides which licensed baking company to use for cookie sales in that council, thus determining which varieties are available in the area covered by the council.
Girl Scouts sell cookies to relatives, friends, neighbors, and others in their town or city. Some councils offer the option for customers to sponsor boxes of cookies sent to U.S. servicemen and women. The Girl Scout organization asks that members adhere to strict safety guidelines, including the cookie sale. For example, Girl Scouts, depending on their age, must be accompanied or supervised by an adult when selling Girl Scout Cookies and must always use the buddy system. As of 2015, Girl Scouts can also sell cookies online through the Digital Cookie mobile app. Each Girl Scout council decides which licensed baking company to use for cookie sales in that council, thus determining which varieties are available in the area covered by the council. Each of the Girl Scout councils sets its own price based on its needs and knowledge of the local market.
As an incentive to sell, Girl Scouts are offered recognitions and rewards, such as stuffed animals, trinkets, coupons, or credits toward Girl Scout camp, activities, or uniforms. These recognitions and rewards vary from Girl Scout council to council. The rewards are usually cumulative, so that a girl who earns the reward for selling 50 boxes of cookies will also get the 25- and 20-box items. In some councils, girls may choose to earn more money for their troop instead of recognitions if they are working toward a troop goal such as a trip or other expensive activity. This type of fundraising is intended to teach Girl Scouts valuable entrepreneurial skills such as planning, teamwork, financial literacy, organization, communication, and goal setting.
Also, award badges exist for sales, including Count It Up, Talk It Up, Meet My Customers, Give Back, Cookie CEO, Customer Insights, Think Big, Business Plan, Marketing, My Portfolio, P&L, Customer Loyalty and Research and Development.
Traditionally each regional Girl Scout council set the prices for cookies sold in that council. A 2006 article in The Boston Globe noted that price "is hardly ever a factor, until buyers find out that the same box of cookies is selling for less in the next town over." The Globe found that a box of Thin Mints sold for $3.50 in Rockland, Massachusetts, and $4.00 in neighboring Norwell.
Elizabeth Brinton, also known as the "Cookie Queen", sold a record 18,000 boxes of cookies in 1985, and more than 100,000 boxes in her time as a girl scout. She is known for selling cookies to sitting president Ronald Reagan. Her record held for more than twenty-nine years, until Katie Francis, 12, sold 18,107 boxes in 2014. In 2017, Charlotte McCourt, a girl scout from New Jersey, sold over 25,000 boxes of cookies, breaking the record.

Profits

Each Girl Scout council operates its own cookie sale. Approximately 70% of the proceeds stay in the local Girl Scout council to support Girl Scouting in that area, including a portion, approximately 15%, that goes directly to the group selling the cookies. The profits are divided by a formula, with local troops receiving about 10-15% of the retail price, the council more than 50%, and the manufacturer the remainder. In 1992 Girl Scouts sold 175 million boxes of cookies nationwide. As of 2018, more than 200 million boxes are sold each cookie selling season for $800 million, leaving approximately $600 million in net revenue to the Girl Scouts to be distributed. Revenues at all levels are used to pay for events and activities for the Girl Scouts, maintenance of the councils' Girl Scout camps and other properties, cookie sale incentives, and Council administrative costs.

Production

Girl Scout cookies are made by large national commercial bakeries under license from Girl Scouts of the USA. The bakers licensed by the organization may change from year to year, though this is not common. In 2008 the licensed companies were Little Brownie Bakers, a subsidiary of Keebler, which is owned by Ferrero SpA; and ABC Bakers, a subsidiary of Interbake Foods, which is owned by George Weston Limited.

Varieties

Up to 28 varieties of Girl Scout cookies are offered. The same cookies may be sold under different names by different bakeries, with the choice of bakery determining the name. There has been no move to standardize names. The merger of many councils following the August 2006 reorganization resulted in many councils changing bakeries, thus causing some confusion at that time.
Thin Mints are the most popular Girl Scout Cookies, with Samoas/Caramel deLites the second most popular. About 50 million boxes of Thin Mints were sold in 2013 compared with 38 million boxes of Samoas. Thin Mints averages about 32 cookies per box and Samoas 15 cookies per box.
Girl Scout cookie varieties include:
ABC Bakers Little Brownie Bakers SalesFlavor
Thin MintThin Mint25%Thin, mint-flavored chocolate wafers dipped in a chocolatey coating.
Caramel DelitesSamoa19%Vanilla cookies coated in caramel, sprinkled with toasted coconut and laced with chocolatey stripes.
Peanut Butter SandwichDo-si-dos16%Peanut butter filling sandwiched between crunchy oatmeal cookies.
Peanut Butter PattiesTagalongs13%Crispy vanilla cookies layered with Peter Pan peanut butter and covered with a chocolatey coating.
Lemonades9%Shortbread cookie with lemon icing.
ShortbreadTrefoils7%A traditional shortbread cookie made in the shape of the Girl Scout trefoil.
Thanks-A-Lot6%Shortbread cookies dipped in fudge with a thank you message.
Girl Scout S'moresGraham cookie double dipped in crème icing and finished with a chocolatey coating.
Girl Scout S'moresGraham sandwich cookies with chocolate and marshmallow filling.
Toffee-tasticGluten-free butter cookies with toffee bits.
Caramel Chocolate ChipGluten-free caramel chocolate chip cookies.
Lemon-UpCrispy lemon cookie with a layer of sweet glaze on one side, new in 2020.

Operation Thin Mint is a program led by Girl Scouts from the San Diego Council, to provide military members with donated cookies. The operation sends over 200,000 boxes of cookies annually to service members stationed in the Middle East. Since the program began in 2002, those Girl Scouts have shipped over 3 million boxes of cookies.
Keebler manufactures a similar cookie known as a Grasshopper, which is produced in the same factory as Little Brownie Bakers's Thin Mints.

Discontinued (48 Total)

Federal guidelines issued in early 2005 called for people to minimize their consumption of trans fat. Concerned parents urged the Girl Scouts to address this and other health concerns about the cookies, suggesting that the cookie program was at odds with the Girl Scouts' healthy living initiative. The Girl Scout organization replied that the cookies were a treat which "shouldn't be a big part of somebody's diet", and said that they are "encouraging" the companies that bake the cookies to find alternative oils.
In 2007, following reformulation of the recipes for a number of varieties, Girl Scouts of the USA announced that all their cookies had less than 0.5 grams of trans fat per serving, allowing them to meet the Food and Drug Administration requirements for "zero trans fat" labeling.
High-fructose corn syrup is used in some cookies. The bakers say that it is a necessary ingredient in ensuring the quality of the cookie.

Palm oil

In September 2011, GSUSA released a new policy on palm oil in Girl Scout cookies to take effect from the 2012-13 cookie season. Amongst the pledges made, GSUSA announced it would purchase GreenPalm certificates to support the sustainable production of palm oil. The certificates offer a premium price to palm oil producers who are operating within the guidelines for social and environmental responsibility set by the Roundtable on Sustainable Palm Oil.
The 2011 policy was formed in response to a prolonged campaign by two Girl Scouts, Madison Vorva and Rhiannon Tomtishen. In 2007, as 11-year-olds, Vorva and Tomtishen earned their Girl Scout Bronze Award by raising awareness of the endangered orangutan and their rapidly diminishing rainforest habitat in Indonesia and Malaysia. When they discovered that the Girl Scout Cookies contained palm oil, an ingredient that results in rainforest destruction and human rights abuses, the two girls launched a variety of campaigns in order to convince GSUSA to remove this ingredient from their cookies. Vorva and Tomtishen were awarded the UN Forest Heroes Award in 2011.