The first season of Gidi Up was originally broadcast on ndani.tv in 2013; the first episode aired on 20 February 2013 and the concluding episode on 16 April 2013. The season is directed by Jadesola Osiberu and it consists of eight episodes, each with a length of not more than ten minutes. The season shows "how Tokunbo, Eki, Yvonne and Obi deal with love, sex and making a living in one of Africa's biggest cities". The second season of the series however has a length of thirty minutes per episode and was broadcast on television; all the episodes of season 1 was combined as a 52-minute pilot episode for the second season on television.
Plot summary
Obi is a budding radio presenter. He is offered a huge television contract and as a result, he borrows a loan from a thug to acquire an apartment on the Island with a friend, Tokunbo and to buy a car, amongst other things, hoping that when he gets his pay for the television project, he'd pay back the loan in no time. However, things doesn't go as planned when he is shown the documents, as his pay for the first season of the show is very low and not enough to do anything. The time of payment gets due and Obi ends up being constantly issued threats from his creditor. Yvonne is an upcoming fashion designer who is very determined to get what she wants. She starts up a fashion brand; "Vone" with the help of an ; Chief Jagun who is very possessive. Things eventually turns sour as Yvonne ends her relationship with the chief, which makes Chief's personal assistant; Folarin to lose his job. Folarin attacks Yvonne as a revenge and is captured by the Police. Tokunbo is having problems with his father regarding his career interest and he eventually leaves home to live together with Obi. Eki also leaves her home because her parents do not support her dreams to pursue a career in Photography, a dream she's passionate about. She meets Tokunbo and they both fall in love.
The first season of Gidi Up was generally met with mixed reception. It was praised for its beautiful cinematography and high production values, but criticized for its shallow storyline and the poor performance from the actors. Maryam Kazeem of OkayAfrica comments: "The production quality of this show is amazing. The cinematography depicts a visually beautiful Lagos, which we don't see enough...We love that the series highlights young Nigerians pursuing careers that aren't the typical professions. Rather we get to watch young creatives pursuing their unconventional and artistic careers and it definitely adds an extra layer to the show".
