Full Surface Records


Full Surface is a record label founded in 2001, by American hip hop recording artist and record producer Kasseem "Swizz Beatz" Dean. With the help of his protégé, Cassidy, who was the 1st artist signed, the label was established. The label used to operate through Sony's J and through Universal's Interscope, Motown and Universal Motown. However, the label also had released material through joint ventures with other companies outside the Sony BMG group. It operates as a subsidiary of Warner and is distributed by Atlantic.

History

In 2001, Philadelphia-based battle rapper Cassidy, was the 1st artist to sign a recording contract with Full Surface. His March 2004 debut major label studio album Split Personality was certified Gold in America in April 2004. In 2002, it was announced Swizz Beatz signed Southern rapper Yung Wun, to the label. In a January 2003 interview with AllHipHop, Swizz Beatz said: "My new label is on its way, by storm. We are moving like the army on the creep. I wanted something new so I got a mix of talent – Bounty Killa, Cassidy, Mashonda, Yung Wun, Big Tigg and Mr. Sweat – with me the beat man."
In 2005, Cleveland-based rap group Bone Thugs-n-Harmony, signed with Full Surface and secured a distribution deal with Interscope, the following year. In 2005, DMX was about to sign to Full Surface but chose Sony Urban Music instead. In April 2006, it was announced Ruff Ryders alumni Eve, signed a joint venture deal with Full Surface and Dr. Dre's Aftermath. Eve went on to release the singles "Tambourine" and "Give It to You". On October 25, 2007, it was announced another Ruff Ryders alumni, Drag-On, signed a record deal with Full Surface.

Artists

Current acts

ArtistAlbumDetails
Swizz BeatzSwizz Beatz Presents G.H.E.T.T.O. Stories

  • Released: December 10, 2002
  • Chart position: 50 U.S.
  • Singles: "Guilty", "Bigger Business"
CassidySplit Personality
  • Released: March 16, 2004
  • Chart position: 2 U.S.
  • Singles: "Hotel", "Get No Better"
  • RIAA certification: Gold
    • Yung WunThe Dirtiest Thirstiest
  • Released: December 7, 2004
  • Chart position: —
  • Singles: "Yung Wun Anthem", "Tear It Up", "Walk It, Talk It"
    • CassidyI'm a Hustla
  • Released: June 28, 2005
  • Chart position: 5 U.S.
  • Singles: "I'm a Hustla", "B-Boy Stance"
    • MashondaJanuary Joy
  • Released: November 9, 2005
  • Chart position:
  • Singles: "Back of da Club", "Blackout"
    • Bone Thugs-n-HarmonyStrength & Loyalty
    • Released: May 8, 2007
    • Chart position: 2 U.S.
    • Singles: "I Tried", "Lil' L.O.V.E."
    Swizz BeatzOne Man Band Man
    CassidyB.A.R.S. The Barry Adrian Reese Story
  • Released: November 6, 2007
  • Chart position: 10 U.S.
  • Singles: "My Drink n My 2 Step", "Innocent Man "