Freeman Tilden
Freeman Tilden was one of the first people to set down the principles and theories of heritage interpretation in his 1957 book, Interpreting Our Heritage.
His work with the United States National Park Service inspired generations of interpreters across the world and continues to be a definitive text for the discipline. According to thematic interpretation expert, Sam H. Ham, Tilden's quotation on page 38 of Interpreting Our Heritage has become one of the most cited phrases in the interpretation literature worldwide: