Fred Neher was an American cartoonist best known for his syndicated gag panel, Life's Like That, which offered a humorous look at human nature, with a focus on American society and family life, for more than five decades.
Several years of work on this strip gave me experience enough to attempt my own strip, Otto Wall, a radio strip. A golf strip, Layon McDuff, came next, followed by Goofey Movies, an animal strip, and Just Like Us, a kid strip, which appeared in the first issue of Family Circle magazine and thereafter for four years. From 1930 to 1934, I freelanced to magazines, having some 40 markets, including Punch, the English magazine. I was the first American to sell to Punch in 20 years.
One example of his freelancing was a Mickey Mouse-themed cartoon in the September 1932 issue of Photoplay. The radio-themed cartoons of Otto Watt ran adjacent to newspaper radio program listings. Neher drew Goofey Movies for five years, along with gag cartoons for 42 magazines, including Collier's and The New Yorker, when the Bell Syndicate launched Life's Like That on October 1, 1934. It ran until 1941, disappearing from newspapers during World War II, but returning in 1945. In 1951, Neher and his family moved to Boulder, Colorado, where he taught cartooning at the University of Coloradofor 12 years.
Retirement and death
Neher stopped doing the Life's Like That Sunday half-page in October 1972, and he retired five years later, devoting his energy to playing golf, raising roses and growing tomatoes. When he died at age 98 in Boulder, Colorado in 2001, Owen S. Good wrote in the Rocky Mountain News:
Books
Neher's cartoons were reprinted in various books and publications, such as Thomas Craven's Cartoon Cavalcade and the November 1945 issue of Cartoon Digest. His 96-page book Will-yum was published by Berkley Books in 1958, followed by Hi-Teens.
Archives
He donated his Life's Like That cartoon originals, scrapbooks, published books, magazines and correspondence to the University of Colorado Library Archives. As he described it, "Univ. of Colo. ask to have all my original drawings for safe keeping... came in a truck and left me only my shorts." At the Syracuse UniversitySpecial Collections, the Fred Neher Papers collection contains correspondence, clippings, published material and approximately 100 original cartoons from the 1960-65 run of Life's Like That.