Formula was originally a company founded by Don Aronow in 1962 in Miami, Florida. The first successful model was the original 233 Deep-V hull. Formula was purchased by the Alliance Machine Company of Alliance, Ohio in 1964, later combined with Thunderbird Products, and then sold to Fuqua Industries as Thunderbird/Formula in 1969. Vic Porter purchased Thunderbird/Formula from Fuqua in 1976. Porter and his children still own and operate the company today. Formula is now the brand of boats sold, and Thunderbird is the company name itself.
Formula has built several models of boats throughout the years. Their current lineup includes self-described breakdowns as follows: Bowriders, Sun Sports, Super Sports, FX, Performance Cruisers, Yachts, and FAS3Tech.
Bowrider
Formula's Bowriders start at 24 feet LOA with a beam of 8 foot 6 inches to and ranges to a 35-foot LOA crossover bowrider with a 10-foot 9 inch beam. Models include:
240 Bowrider
270 Bowrider
290 Bowrider
310 Bowrider
330 Crossover Bowrider
350 Crossover Bowrider
Sun Sport
The Sun Sport line mimics the same layout as Formula's bowriders of the same model numbers. The differing feature is that instead of a front open bow area, the Sun Sport line features a cabin below deck. This is often more popular with those who like to sleep over night in their boats. The 2013 line includes:
The Formula Super Sport models are the continuation of the Sun Sport line. They provide a more slender beam compared to bigger boats. Models include:
370 Super Sport
400 Super Sport
FX
The FX model is creates a compromise between the Go-fast boaters and those who prefer more of the amenities found in Sun Sports, Super Sports, and Cruisers. These boats include higher-powered engines than the Sun Sport and Super Sport as well as an upgraded interior. The FX line includes several options in both cabin and bowrider configurations.
290 FX4 BR
290 FX4
310 FX5 BR
310 FX5
350 FX6 CBR
350 FX6
370 FX7
400 FX8
Performance Cruiser
The performance cruiser models provide more room and amenities in the cabin below deck by sacrificing some space in the cockpit, and not providing seating in the bow area. Formula's models include:
31 Performance Cruiser
34 Performance Cruiser
37 Performance Cruiser
40 Performance Cruiser
Yacht
While Formula has created several models of yachts over the years, 2013 provides only one model. This model provides the same amenities of a cruiser with far more space and more spacious sleeping berths below deck.
45 Yacht
FAS3Tech
are at the center of Formula boat's legacy. Formula has a heritage of boat racing. The FAS3Tech models provide boaters with offshore racing performance with speeds beyond 80 mph.