Fone Zone
Fone Zone, now trading as Vita Group Limited, is an Australian retailer that operates under the brands: Telstra, Telstra Business Centres, Fone Zone, Sprout, Artisan Aesthetics, SQDAthletica and Vita Enterprise Solutions.
Founded in 1995 by Maxine Horne and David McMahon, to provide Australians with retail outlets where they could purchase mobile phones and other telecommunication products and services, the company has grown from a single Gold Coast store to more than 100 outlets across Australia.
Currently Telstra's only Master Licensed Dealer, Vita Group operates in the telecommunications and information communication technology sector through its network of Telstra stores, Telstra Business Centres, and Fone Zone stores, and through its government and enterprise brand Vita Enterprise Solutions. The company also operates in the technology accessories market through its brand Sprout, in the men's athleisure sector through its brand SQDAthletica.
In 2017, Vita Group expanded into the skin health and wellness category with the acquisition of several clinics and in 2018 launch its Artisan Aesthetic Clinics brand.
The company is ASX listed and in 2019 reported revenues of $753.7 million.
