The show follows a similar formula to Antiques Roadshow, with members of the public bringing their antiques to be viewed and valued by a team of experts. However, unlike Antiques Roadshow, the owners are then given the option to sell their items at an auction. The programme, originally broadcast as part of BBC One's afternoon schedule, subsequently appeared on BBC Two. It is shown as part of the early evening schedule for short runs, and sometimes also on Saturday afternoons. It was noted in early 2017 that Flog It! had recently filmed its 1000th episode. On 2 October 2018, it was announced by the BBC that they would be axing the show after 17 years as part of a shake-up to "modernise" the daytime schedule.
Objects
During each show, selected lots are auctioned off. Items by Moorcroft, Clarice Cliff and René Lalique appear frequently. Previously unrecorded works by artists such as portrait painterAugustus Henry Fox have also been discovered. At Normanby Hall in Leicestershire in 2013 a rare but unrecognized Australian Aboriginal shield was discovered that sold at auction for £30,000, being purchased byt he Sydne Museum
Experts
On each show, valuations are carried out by two experts and, sometimes, by Martin himself. Experts that have featured on the show include Will Axon, Michael Baggott, David Barby, Kate Bateman, Raj Bisram, Kate Bliss, James Braxton, James Lewis, Anita Manning, Jethro Marles, Adam Partridge, Thomas Plant, Claire Rawle, Natasha Raskin, Charlie Ross, Philip Serrell, Nigel Smith, Catherine Southon, Mark Stacey, Elizabeth Talbot and Christina Trevanion, some of whom have also appeared as auctioneers in other editions of Flog It! and in other antiques-related BBC programmes such as Bargain Hunt and Cash in the Attic. Kate Bliss herself presented several editions 2004-2005, when Paul Martin was unavailable.
Locations
Like the Antiques Roadshow, the programme travels around the country. Most episodes include a segment where presenter Paul Martin investigates an aspect of local culture, history or historical figures. The auction usually takes place in an auction house in the same area.