Fitria "Fifi" Yusuf is an Indonesian socialite and fashion model.
Life and career
Yusuf was born in Jakarta, Indonesia on December 9, 1982. In her childhood she moved to Australia and attended St Hilda's Anglican School for Girls in Perth. She graduated from Menlo Collegein 2001 and holds a bachelor's degree in business administration majoring in Marketing from GS Fame Institute of Business in Jakarta. Fitria’s aptitude of fashion began from her childhood, liked flipping through her mother’s magazines, lingering over the fashion pages and all the models posing in colorful clothes. She had worked as an editor for a number of fashion magazines in Jakarta and a columnist of Eve magazine before starting her own business, opening a one-stop shopping boutique called Ivy boutique in 2006. She also co-founded Twinkle-Twinkle in 2009, a company producing customized crystal casings for smart phones.
Writings
In 2009, Fitria Yusuf co-authored Little Pink Book: Jakarta Style & Shopping Guide with her friend Alexandra Dewi. The book is like a shopping directory for fashion lovers, where she shared her experience combining style and shopping, providing practical information about international and local brand. it contains eight chapters: lingerie, apparel, bags, shoes, jewelry, watches, sunglasses and one-stop shopping. In 2011, Fitria co-authored another fashion-themed book called Hermes Temptation. The 400-page book tells the story of a million-dollar resell business of French luxury-bags brand Hermès which became "a must-have item" among the high society in Jakarta. The book became a national best-seller and had been printed in Indonesia and in the United States.
Corporate career
In 2009, Fitria was appointed as a commissioner of PT Mitra International Resources Tbk, a mining services company and worked there until 2011. From 2012 to 2013, she served as the Editor In Chief of Aesthetic Beauty Guide Indonesia and Chief Executive Officer of PT Fifefa International Jakarta since 2011. In 2014, she focused in property and food & beverage business, opening Ozone Hotel & Eatery, in Pantai Indah Kapuk, North Jakarta. She involved in the family business, becoming Vice President Director of PT Citra Marga Nusaphala Persada Tbk. since October 2015. Previously, she served as independent commissioner at the toll roadconstruction management company. She is currently involved in a CSR program conducted CMNP and enforcement efforts under the expressway, as well as the provision of green open space. Yusuf was a speaker at Ideafest at Jakarta Convention Center, and appeared at Jakarta Fashion Week in 2009.
Awards and recognition
Fitria has been recognized by various media and company as a fashion icon including Tatler magazine, Senayan City, Kuningan City, Johnny Andrean Salon and HighEnd magazine.
