FF Meta


FF Meta is a humanist sans-serif typeface family designed by Erik Spiekermann and released in 1991 through his FontFont library. According to Spiekermann, FF Meta was intended to be a "complete antithesis of Helvetica", which he found "boring and bland". It originated from an unused commission for the Deutsche Bundespost. Throughout the 1990s, FF Meta was embraced by the international design community with Spiekermann and E. M. Ginger writing that it had been dubiously praised as the Helvetica of the 1990s.
FF Meta has been adopted by numerous corporations and other organizations as a corporate typeface, for signage or in their logo. These include Imperial College London, The Weather Channel, Free Tibet, the television stations WSYR-TV, WIVT and WUTR in upstate New York, Herman Miller, Zimmer Holdings, Mozilla Corporation, Mozilla Foundation, Schaeffler Group and Fort Wayne International Airport. The University of Hull uses FF Meta Serif alongside FF Meta. The Government of Greece has used FF Meta Greek as the official government typeface since 2010.

Visually distinctive characteristics

Characteristics of this typeface are:
;Lower case
;Upper case
A general feature of FF Meta is relatively open apertures, in contrast to the more folded-up appearance of Helvetica. This is believed to promote legibility and make the letterforms more clearly different from one another.

Development

Development began in February 1985 when Deutsche Bundespost approached Sedley Place Design, where Spiekermann was working at the time, and commissioned a comprehensive corporate design program. As the typeface would be used repeatedly in small sizes, for identification, require two different weights, and printed quickly on potentially poor paper stock, the brief called for a very legible, neutral, space-saving, and distinguishable typeface with special attention to producing unmistakable characters. Whereas traditionally, typefaces are designed to be viewed beautifully large, the goal with this particular typeface was to produce a typeface which worked well for its primary application.
Taking into account research done on six font families and the constraints of the brief, the characteristics of what would become FF Meta began to take shape. The typeface would have to be a sans-serif to match the client, narrow to save space, feature strokes thick enough to withstand uneven printing but also light so that individual characters do not run together, contain clearly distinguishable glyphs for similarly shaped characters, versatile capitals and figures that are clear but not obtrusive, and curves, indentations, flares, and open joins to combat poor definition, optical illusions, and over-inking. In addition to these demands, to meet Bundespost's needs, the family would also contain three fonts: regular, regular italic, and bold. The typeface is particularly similar to Syntax, one of Spiekermann's candidate typefaces.
After completing and digitizing the typesetting font, mockups were generated for Bundespost's new forms and publication. However, despite positive interest from the German Minister of Telecommunications among others, Bundespost decided not to implement the new exclusive typeface for fear it would "cause unrest". Bundespost, despite funding the project, continued instead to use a variety of different versions of Helvetica. Spiekermann wrote an article on the abandoned design for Baseline magazine in 1986. At this time Meta was called PT55 and PT75.

Releases

Years later, realizing that Bundespost and Sedley Place Design would never utilize the typeface, Spiekermann with his company MetaDesign decided to continue work on the typeface and eventually published it—along with other orphaned typefaces—under his newly formed publishing label FontFont resulting in the release of FF Meta in 1991. This version of FF Meta was created by re-digitizing the original outlines and digitizing them in Fontographer on a Macintosh, work which was done by Spiekermann’s interns Just van Rossum and Erik van Blokland between 1988-1989.
Writing in 1987, Spiekermann gave these credits for Meta as originally designed for the Bundespost.