Emily Brooke
Emily Brooke is a British inventor, industrial designer and entrepreneur known for having developed the Beryl Laserlights used for Santander Cycles.Beryl Laserlights
She developed the laser as part of a project in her final year at the University of Brighton and was entered into an entrepreneurship programme in Boston. After graduating in 2011 she developed the project further by listing the concept on Kickstarter, gaining attention from Transport for London as well as securing funding from the family of Richard Branson. Her firm, Blaze, was then successful in securing support from Santander who now use the lights on all of the bikes within the Santander Cycles scheme. In May 2018, following a lawsuit from a US registered company also with the name Blaze, Brooke changed her company name to Beryl.
