Rubén Doblas Gundersen, better known by his pseudonym El Rubius or elrubiusOMG, is a Spanish-Norwegian YouTube personality whose channel primarily consists of gameplays and vlogs. His channel currently has over 8.7 billion views and 38 million subscribers. It also the 36th most subscribed YouTube channel in the world. A tweet from Rubius's official Twitter account was the most retweeted tweet in the world for the year 2016. The tweet was retweeted more than 1.3 million times..
Biography
Doblas was born in the Spanish town of Mijas in 1990 to a Spanish father and a Norwegian mother. During his childhood he moved many times to Bergen, Norway due to his parents' divorce. He speaks fluent Norwegian, the Bergen dialect specifically, Spanish and English. When he definitively settled in Spain he studied animation and 3D modelling. He posted his first video on YouTube in 2006 and has devoted himself exclusively to his YouTube channel since 2011. He made some cameo appearances in the Spanish films Torrente 5 and Padre no hay más que uno, both starred and directed by Santiago Segura.
Career
YouTube channel
El Rubius has two channels: Rubius Z and ElRubiusOMG. His first channel "Rubius Z" was created on April 3, 2006. His second channel "elrubiusOMG" was created on December 19, 2011 because he could not become a YouTube partner on his first channel due to a strike. Although his channels are focused on gameplays, El Rubius also posts vlogs, challenges, answers fan questions and does sketch comedies, among others. In 2011, his channel started becoming popular in many Spanish-speaking countries. He gained attention when he posted a gameplay of . He later published videos of him on the Chatroulette website, which gained him an even larger following. He became the most subscribed Spanish channel in November 2012, surpassing fellow YouTuber Willyrex. In February 2013, he reached 1 million subscribers and two years later, in February 2015, he became the first Spanish YouTuber whose channel reached 10 million subscribers, and in July 2018 he reached 30 million subscribers. Therefore, in October 2015, he got the Diamond Play Button at the YouTube 10th Anniversary Party in Madrid. El Rubius has made appearances in the 2015 and 2016 editions of YouTube Rewind. On March 25, 2018 ElrubiusOMG broke Ninja and Drake's record for most concurrent viewers during a Fortnite stream and the record for most concurrent viewers on a YouTube Gaming livestream with 1.1 million people tuning in. The tournament consisted of 99 other Spanish-speaking streamers who all broadcast the game to their own audiences, all together the Battle Royale tournament had over 42M live views.
Publications
In 2014, El Rubius published El libro Troll, an interactive book full of challenges. The book reached number one in sales in Spain for eight weeks and was a bestseller at the Madrid Book Fair 2014. The Superintendencia de Industria y Comercio deemed it unsuitable for children and teenagers, and it was described by parents as a sexual book. Spanish publishing groupPlaneta published his first comic entitled El Rubius: Virtual Hero on September 15, 2015. Its second part, whose title is Virtual Hero II: La torre imposible, was published in June 2016. The third and last part of the saga was published on April 4, 2017, and it was entitled Virtual Hero III: La máscara del troll. On 3 October 2018 he uploaded a documentary about his life on his YouTube channel. It was released on Movistar+ in October 11, 2018. On 12 October 2018, Virtual Hero, the first anime series released in Spain, premiered on Movistar+. It is directed by Alexis Barroso, illustrated by Lolita Aldea and written by Juan Torres, based upon the comic by El Rubius.
