Ebisu, also transliterated Webisu or called Hiruko or Kotoshiro-nushi-no-kami, is the Japanesegod of fishermen and luck. He is one of the Seven Gods of Fortune, and the only one of the seven to originate purely from Japan without any Hindu influence.
Origins as Hiruko
In medieval times, Ebisu's origin came to be tied together with that of Hiruko - the first child of Izanagi and Izanami, born without bones due to his mother's transgression during the marriage ritual. Hiruko struggled to survive but, as he could not stand, he was cast into the sea in a boat of reeds before his third birthday. The story tells that Hiruko eventually washed ashore—possibly in Ezo—and was cared for by the AinuEbisu Saburo. It is however believed that Ebisu first arose as a god among fishermen and that his origin as Hiruko was a much later conception, after the worship of him had spread to merchants and farmers. It is also theorized that he was originally a god known as "Kotoronushi no Mikoto", son of Ōkuninushi. He became one of the shichifukujin or the seven gods of fortune, which include Daikokuten, Bishamon, Benzaiten, Fukurokuju, Jurojin, and Hotei. Ebisu, together with Daikokuten, was considered the most popular of these seven and was venerated in almost every Japanese home. For some communities, in addition for being a deity of fishing, wealth, and fortune, Ebisu is also associated with objects that would drift ashorefrom the sea such as logs and even corpses. As part of the shichifukujin, Ebisu has three sets of temples and shrines in Tokyo, the Mukojima, Yamate, and Meguro sets.
Legend
The weak child overcame many hardships, grew legs at the age of three, and became the god Ebisu. He remains slightly crippled and deaf, but mirthful and auspicious nonetheless. He is often depicted wearing a tall hat—the Kazaori Eboshi—holding a rod and a large red sea bream or sea bass. Jellyfish are also associated with the god and the fugu restaurants of Japan will often incorporate Ebisu in their motif.
Cultural relevance
Ebisu's festival is celebrated on the twentieth day of the tenth month, Kannazuki. While the other myriad members of the Japanese pantheon gather at The Grand Shrine of Izumo, Ebisu does not hear the summons and is thus still available for worship. Ebisu is frequently paired with Daikokuten, another of the seven gods of Fortune, in displays of the twin patrons by small shopkeepers. In some versions of the myth they are father and son. Also, these two are often joined by Fukurokuju as the "Three Gods of Good Fortune". As a form of animal worshipping, Ebisu was often associated with marine megafauna such as whales and whale sharks that bring in masses of fish and protect fishermen. Ebisu is depicted or parodied in a wide range of media, from artwork to costumed impersonations at local festivals and in commercial logos and advertisements. One of the most widely recognized product logos is in association with Yebisu beer, which was first brewed in 1890, and is currently brewed by Sapporo Brewery. Ebisu is the basis of the name of the clothing brand Evisu.
