ESeL


eSeL is an art platform in Vienna, Austria. Founded 1998 by Lorenz Seidler, it provides a weekly newsletter "eSeL Mehl", various mailing lists, a photo-archive and an event-database. The label "eSeL" is also serving as a nickname for the artist Lorenz Seidler, who also is initiating, curating and conducting various art projects. eSeL's offices are located at Museumsquartier in Vienna.

About eSeL

The label eSeL represents the crossover of the roles of artist, curator, online medium and infrastructure-provider in contemporary artistic practice in the new media genres.
"Esel" means "donkey" in German. The label originates in the phonetic pronunciation of its founder's initials and soon became a standalone brand, expanding its animal analogies into a multitude of animals-participants. Qualities attributed to the eponymous animal are consciously matching with the initiative's characteristics: stubbornness, grey fur, long ears, asininity.
eSeL aims at revealing and changing conventions and coherence in the art field, putting a special focus on structural implications and representation in the media sphere.
"Kunst kommt von Kommunizieren" is eSeL's slogan - Contributions of the term "art" are shown as a constant process of quality agreements.
The eSeL-initiative grew from an independent online medium for of art information and event listings to an institutional carrier and server for art activities in Vienna, combined with focused interventions through projects, performances, and exhibitions.
Reaching a young audience beyond the art circles, eSeL's information services deliberately feature upcoming initiatives next to well-established art positions from all fields of artistic practice in Vienna.

Website

The website offers a selected database/calendar covering art events in Vienna and surrounding areas, a weekly newsletter as well as a photo archive.. The calendar eSeL.at is divided into daily overviews by date and into the categories "eSeL Neugierde", "hAmSteR Events", „Maultier Kunst", "Uhu Diskurs" , "Ameisen Urbanismus", "Nerz Techleben", "Flimmer Ratte", "Kanari Klangwelten", "Tauben Loge", "Pudel Design", "Public Access", "Eselchen Kinderprogramm" and „nicht in Wien“.
The addition of Social Media functionality to the eSeL-Website was awarded the second prize at the "IG Kultur Wien Innovation Award 2010".

Newsletter "eSeL Mehl"

The newsletter „eSeL Mehl“ is sent out every Thursday and offers an excerpt from the eSeL.at event database for the next seven days. The newsletter reaches over 10,000 subscribers weekly. Each issue contains a photo selection compiled by Lorenz "eSeL" Seidler from the photographic documentation of current exhibitions and art events.

"eSeL RECEPTION" in MuseumsQuartier

The "eSeL RECEPTION" at Q21 at the MuseumsQuartier supplements esel.at since 2011 as an "open office" with an "analogue" information portal and with an exhibition and workshop area. It offers, among other things, a library with exhibition catalogs as well as a moderated flyer box. The eSeL reception serves as a low-threshold mediation of art-happenings for the visitors of the MuseumsQuartier and as a venue for events such as the series .

Exhibition projects

Group exhibitions:
Performances:
Infrastructure projects: