Droga5


Droga5 is a New York City-based advertising agency.

History

founded Droga5 in New York City in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes.
In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia; this office was closed in September 2015 as Droga5 turned its focus to the European market and its London office, which opened in 2013.
In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to The New York Times, "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5's New York office relocated to Wall Street in 2014.
In April 2019, Droga5 was acquired by Accenture.

Awards

Agency of the Decade, U.S. Agency of the Year: 2012, 2014, 2016

Advertising Age Agency of the Decade, Agency Innovator of the Year: 2019, Agency of the Year: 2016, Agency A-List: 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018
Campaign UK Independent Agency of the Year: 2018
Cannes Lions Independent Agency of the Year: 2015, 2016, 2017
Creativity Agency of the Year: 2007, 2011, 2015, 2016
Design and Art Direction Advertising Agency of the Year 2019 and Black Pencil Award 2019
Effies Independent Agency of the Year: 2015, 2017, 2018, 2019,
Fast Company World's Most Innovative Companies: 2013, 2017, 2019, 2020

Notable campaigns