Dover Street Market


Dover Street Market is a multi-brand retailer originally located on Dover Street, in Mayfair, London. It has stores in New York City, Tokyo, Singapore, Beijing and Los Angeles.
Dover Street Market was created by Rei Kawakubo of Japanese fashion label Comme des Garçons and her husband Adrian Joffe. The store sells all Comme des Garçons brands and complementary high fashion brands, young creations, streetwear such as Balenciaga, Brain Dead, Céline, Daniela Gregis, Dreamland Syndicate, Golf Wang, Gucci, Hussein Chalayan, J.W.Anderson, Lanvin, LOEWE, Maison Margiela, Marni, Nike, Proenza Schouler, Ovelia Transtoto, Raf Simons, Rick Owens, Roberts Wood, sacai, Stussy, The Row, Thom Browne, Valentino, Vans, Vetements, Common Projects, Supreme, Noah, Palace, PACCBET, gr-uniforma and many other brands.

Concept

Dover Street Market is a retailer that mainly sells high fashion products, but also features items from more urban, streetwear brands. The concept of Dover Street Market was largely based upon the Kensington Market that was the fashion hub for Britain for over 40 years. Taking from Kensington Market, Rei Kawakubo and Adrian Joffe sought to create a store that aimed to be a stockist for their own brand, Comme des Garçons, as well as other brands and designers that they saw fit to curate their store with. The aesthetic direction that Rei Kawakubo and Adrian Joffe was a very unorthodox approach compared to how usual high department stores looked like. With their particular direction in mind, Dover Street Market over the years has collaborated with the Frieze Art Fair, the Michael Hoppen Gallery, and the Institute of Contemporary Arts to showcase work throughout the store. When asked to describe her store, "Beautiful chaos", is how once Rei Kawakubo characterized Dover Street Market.

Collaboration

Dover Street Market has worked on a wide variety of collaborations from various streetwear and high fashion brands. Many collaborations are in celebration of milestones or to commemorate the opening of a new Dover Street Market store. Frequent collaborators include Commes des Garçons, Gucci, Nike, Palace, and Stüssy.

15th Anniversary "MONOCHROMARKET" Capsule

On 29 November 2019 Dover Street Market's largest collaboration to date was released. The multi-brand capsule titled MONOCHROMARKET had various pieces consisting of clothes, accessories, jewelry, and accessories. Each of the pieces from the collaboration share a monochromatic motif to go with the overall theme of the capsule. The collaboration was split into two releases with the first one releasing online and then later a physical release at their London location. Of the 60 brands partaking in the collaboration, some of the more notable ones consist of A Bathing Ape, Anti Social Social Club, Bottega Veneta, Comme des Garçons, Kaws, Lacoste, Nike, Palace, sacai, Stüssy, The North Face, Undercover, and Vans.

History

The first Dover Street Market opened on 10 September 2004 on 17–18 Dover Street, in Mayfair, London. In March 2016 the original store relocated to the former Burberry building on Haymarket.
The original Dover Street Market used to be home of the Institute of Contemporary Arts in May 1950.
The London store was ranked by Complex as the #2 best store in the world in 2013.

Locations

Locations outside London include:
The London, Tokyo, Los Angeles, and New York stores all have a Rose Bakery café, created by Rose Carrarini and her husband Jean Charles.