Dorcen is a Chinese car marque introduced in September 2018 and owned by Dorcen Motor Co., Ltd. The marque vehicles are produced at facilities formerly owned by JMCG's JMCGL and Zotye Domy.
History
In May 2014, a company called Dancheng Motor Co., Ltd. was established in Jintan District, Changzhou, based on a Zotye facility aimed at producing Domy-badged vehicles. The founder was Wu Hao, a son of a former Zotye chief. A Changzhou production base for the Dorcen company and Zotye was completed in 2015. In May 2017, Jiangsu Jintan Changdanghu New Energy Technology Co., Ltd., the holding company of Dorcen Motor Co., Ltd., reorganised Fuzhou-based JMCGL, a JMCG subsidiary focused on the production of Qiling-badged pickups and minivans. In January 2018, JMCGL officially changed its name to Jiangxi Dorcen Motor Company. JMCG got a 19% of its shares, Fuzhou High-tech Zone Development Investment Group a 14% and Dorcen Motor Co., Ltd. a controlling 67%. In September 2018, Dorcen Motor Co., Ltd. unveiled its new marque, Dorcen, with three models: the electric city car E20, the mid-sized crossover G70S and the G60S compact crossover. The G70S was immediately put on sale and the E20 later that year. A second Fuzhou plant for the assembly of the G60/G60S crossover was completed in December 2018.
Facilities
Dorcen has plants for assembly in Jiangsu and Jiangxi. The Jiangsu plant, established in 2015 by Zotye and the Jintan Auto Group, is located in the Jintan District of Changzhou. Dorcen has two plants in Jiangxi: the former JMCGL one, aimed at producing pickups and minivans, and the Jiangxi Dorcen Automotive TechnologyIndustrial Park, established in December 2018. The marque has a 1000-people research and development facility that collaborates with META Power Labs, FEV Power Labs and Torino CREA Styling Centre.
Branding
According to Dorcen, the logo represents a multiplication sign and "embodies the concepts of openness, integration and interoperability". The company also said the marque name refers to " multiplication". The vehicle nomenclature for its G-series models is described by the company as "SE0". The S final-badged models stand for "super" and are the ones with more equipment, the E final-badged stand for "electric" and are the electric ones. The models without a final letter are the more basic ones.
Products
Dorcen mainly sells crossovers based on Zotye Domy and Hanteng products. Dorcen also sells products from the related Qiling pickup marque. In June 2018, Jiangxi Dorcen unveiled a Qiling-badged light, forward control truck named as the H300, based on the Isuzu N-series. An upcoming Chinese market product for Qiling, the T15 pickup, was unveiled at the 2019 Shanghai Motor Show. Qiling products introduced after Dorcen Motor Co., Ltd. acquisition may be identified by the JDMC badging. Products from Dorcen are listed below:
