Destroy The Joint


Destroy The Joint is an online Australian feminist movement founded in 2012 after 2GB broadcaster Alan Jones criticized then Prime Minister Julia Gillard and stated that women were “Destroying the joint’.. The movement’s main project “Counting Dead Women”; which is located on the group’s Facebook page, aims to track how many Australian women die each year due to violence against women. In addition to this the group uses its platform to build an online community for those concerned with violence against women. Members of the group are known as "Destroyers".

Origins of Destroy The Joint

Alan Jones’ criticism of Julia Gillard

On August 31, 2012 Alan Jones stated "She said that we know societies only reach their full potential if women are politically participating. Women are destroying the joint — Christine Nixon in Melbourne, Clover Moore here. Honestly." during an interview he was conducting with then deputy leader of the National Party Barnaby Joyce; who at the time was in opposition. The topic of conversation was the funds for education in developing nations which Gillard had given a green light to; Joyce was of the view that this was a "waste of money"
This was not the first time that the broadcaster had used inflammatory language when discussing Julia Gillard on his radio show; in 2011 Alan Jones also stated that the then Prime Minister "should be thrown in the sea in a chaff bag" which had him referred to the industry watchdog. In 2012 Jones had also stated that Gillard's father had "died of shame" during speech at a dinner for the University of Sydney's Young Liberals. This criticism of Julia Gillard was cited during her now famous "Misogyny Speech".

Other criticisms during Julia Gillard's Prime Ministership

Destroy The Joint was founded at a time when Australia had their first female Prime Minister, Julia Gillard. At the beginning of Gillard's tenure as Prime Minister the media reported that Australia welcomed and were happy to have a woman at the helm, with many outlets stating that sexism in Australia was now over as any gendered barrier to getting the "top job" was now overcome, however over time the reporting around Gillard changed in tone particularly after it was leaked that Gillard had opposed two key reforms for paid parental leave she was criticized for being out of touch as she was childless.
Eventually the press begun to report Gillard's appearance and criticized her for taste in clothes, her hair cut, her weight and figure and her status as an unmarried woman. In 2011 the criticism of Gillard was focused around the carbon tax and the slogans made up by the opposition calling for Australians to "Ditch the Witch".
It is suggested by academics that media criticism of Gillard was gendered as she did not adhere to the traditional gender roles. Julia Gillard has also stated that no man would've been treated the same way she was by the press.

'reation of #DestroyTheJoint and Facebook page

After seeing the comments made by Jones on the 31st of August 2012, Jane Caro tweeted "Got time on my hands tonight so thought I'd come up with new ways to destroy the joint" in response in doing this she sparked the hashtag #DestroyTheJoint first created by Jill Tomlinson as a satirical response to Jones' and Barnaby Joyce's comments on women in politics, the hashtag trended on Twitter for four days and subsequently the Facebook page was formed by Sally McManus ; as of 2019 the page has more than 98,000 likes.

Organisation

Destroy The Joint is active across Twitter and Facebook and is a volunteer run group made up of administrators and moderators unlike traditional organisations and not for profit groups there is no leader, CEO or figurehead of the group; it is run collaboratively.

Community

Members of the group do not necessarily identify as feminists however what they share in common is the awareness of the presence of sexism and misogyny in our society, how it impacts us and share a desire to do something about it.
Destroy The Joint is said to have revitalized feminism in a new medium which is interactive and gives a platform for women to engage in activism in a creative way, which is broad yet unifying; Many have said that the community has given them the confidence to speak up and ask for raises and that they feel a sense of solidarity and not alone; this has been particularly felt among survivors of sexual assault.

Activism

Purpose

Destroy The Joint was initially a response to the criticism that Julia Gillard received but then grew to be a collective which focused on contemporary feminist issues in Australia and has since then been a feminist news site, a space to build a community and have discussions about sexism and misogyny and over the years has developed into an online activist space which has calls to action similar to activist group GetUp! and launched its own campaigns such as "Counting Dead Women".

Campaign Against Alan Jones

After the "died of shame" controversy in 2012, Destroy The Joint contributed over 110,000 signatures to an online petition and embarked on a letter writing campaign in order to push businesses to pull their advertisements from Alan Jones' radio time slot, this ended up costing 2GB $80,000 per day. It has been suggested that the boycott of Alan Jones and the surge of support by the public gave Gillard the confidence to make her "Misogyny Speech".

Counting Dead Women

Destroy the Joint keeps track of the number of Australian women who have died due to violence and publishes this number on their Facebook page.The purpose of this is to not only raise awareness about the amount of women who lose their lives to violence but also to keep the conversations surrounding these deaths going and eventually push for a national register to be made so that there are official statistics and data available for the use of those who advocate for victims of domestic violence.

Silent Phone Numbers

In 2013 after receiving correspondence from a survivor of domestic violence who reported that in order for her to have a silent number she needed to pay $36 per year despite being in severe financial hardship after relocating to escape her abuser who she had taken out an Apprehended Violence Order on; Destroy the Joint began pushing for a change to the Telecommunications Act 1997 so that those fleeing domestic violence situations can have a silent phone number at no additional cost.
In the case of the survivor who wrote to Destroy the Joint, the group was able to successfully argue the case for waiving the cost of a silent number through emails to Telstra's CEO and it set a precedent for all survivors of domestic violence suffering financial hardship to have the silent number fee waived on a case by case basis.

Protecting Bangladeshi Textile Workers

After the Rana Plaza Collapse in April 2013, Destroy the Joint teamed up with other advocacy groups such as the Textile Clothing and Footwear Union of Australia, Australian Unions, Oxfam and Ethical Work in July 2013 to push for Australian clothing companies to sign the Bangladesh Accord which would protect textile workers. After a six month campaign 80 companies signed the Bangladesh Accord.

Criticism of Destroy the Joint

Non Inclusive of  Disabled Women

In November 2015 it was reported that the moderators of Destroy the Joint had declined to assist in promoting White Flower Memorial; a memorial for disabled victims of violence, abuse and neglect, stating that the event did not align with their activism as it was not specifically about women and that the organizers should look elsewhere to raise awareness for their event.
Disability activist Sam Conner; who had sent the request was subsequently blocked from the groups Facebook page for asking why disabled women were not part of their activism seeing as Destroy the Joint’s purpose is to speak up for female victims of violence and reported for being “abusive”.
The same weekend Destroy the Joint had asked for responses to the hashtag #beingawoman however when they received responses from disability activists sharing their experiences of being disabled women they deleted them stating that the comments were “repetitive, circular and off topic” and eventually banned these women from the Facebook page stating that they were “spamming this post and page with a large number of obvious half truths and distortions”
This prompted others to comment and begin a discussion about why disabled women were being excluded from Destroy the Joint’s activism.
Following several comments by members of the group and disability activists Destroy the Joint issued an apology stating that they would unban the women they had banned, review their processes and look to being more inclusive in their activism and that they are committed to “ honor victims of gendered violence”
Despite the apology the criticism of the group continued as there had been no further communication or discussion between Destroy the Joint and the disability activists and also on the grounds that a Royal Commission had been requested that very week by Greens senator Rachel Siewert who chaired the parliamentary inquiry into the abuse of people with disabilities in institutional settings.

Armchair Activism

One of the early criticisms of the group was that despite having success in terms of being able to mobilize activists to a cause; Destroy the Joint was not doing enough to actually change legislation, regulatory practices or contribute to policy changes by making submissions to different branches of government.
Conservative columnists also criticized Destroy the Joint as an online community without focus that could descend into being nothing more than online outrage

Other Controversy

In 2012 Andrew Bolt accused Destroy the Joint for not being a legitimate activist group and instead being a front for leftist politician and union movements as Australian Trade Unionist Sally McManus had set up the Facebook group. This was refuted by Jenna Price who stated that Destroy the Joint is a grassroots movement and that while individuals who were involved in politics are members of the group this was separate to the groups activism and that the two should not be conflated.

Destroy the Joint in Other Media

Destroying The Joint

In April 2013 "Destroying The Joint" was published by University of Queensland Press. This book; edited by Jane Caro, is a collection of essays from prominent Australian women such as Senator Christine Milne. Senator Penny Wong, Wendy Harmer and Clementine Ford discussing the Destroy The Joint movement and speaking to the general issue of sexism and misogyny.
As of February 2020 the book has a rating of 4 out of 5 stars on GoodReads.

List of Contributors:

Dr Leslie Cannold
Dr Abby Cathcart
Destroy The Joint Administrators
Catherine Deveny
Monica Dux
Lily Edelstien
Clementine Ford
Catherine Fox
Nina Funnell
Corinne Grant
Wendy Harmer
Susan Johnson
Krissy Keen
Michelle Law
Dr Carmen Lawrence
Melissa Lucashenko
Paula McDonald
Emily Maguire
Dannielle Miller
Jennifer Mills
Christine Milne
Tara Moss
Jenna Price
Yvette Vignando
Penny Wong
Stella Young

External Links