Bala Govind is a program director in MAA TV. His fights for justice regularly get him into trouble. During one of these incidents, he saves a person from goons while severely thrashing Murugesan, the son of the notorious smuggler Tambi Durai. Fearing retribution from Tambi Durai, the MAA TV crew sends Bala's team to KulluManali to shoot a travel episode. There, Bala sees Vaishali, who is a sannyasin, and it is love at first sight for him. Vaishali, though initially apprehensive of Bala, falls for him. The head sannyasin of the ashram, Rama Prabha, unites the couple. However, before Bala is able to return to Hyderabad with Vaishali and marry her, Tambi Durai's henchmen kidnap her and take her to his home. The person who was saved by Bala reveals that Vaishali is the daughter of Narayan Patwari. In order to grab Patwari's property, Tambi Durai killed her parents, and his wife Andal performed the marriage of Vaishali with Murugesan. However, Vaishali escapes and reaches Kulu Manali. Bala takes the help of Inspector Prasad to save Vaishali from their clutches, and eventually succeeds in his attempt and marries her.
After the release of Happy, Allu Arjun was reported to be keen to act in the Telugu remake of Sivakasi starring Vijay and Asin in the lead roles. He later accepted to act in a film directed by Puri Jagannadh and produced by DVV Danayya under the banner Universal Media. The title was confirmed as Desamuduru. Puri Jagannadh worked on the film's script at Bangkok and returned to Hyderabad on 16 June 2006. The film had its official launch at the office of Puri Jagannadh's production company Vaishno Academy on 19 June 2006. Allu Arjun played the role of a crime reporter working for MAA TV in the film. For his role, Allu Arjun sported a long hairdo and built six pack abs. Hansika Motwani was selected as the female lead which marked her debut in Telugu cinema as an actress at a very young age of 16. She played the role of a sanyasin in the film. Rambha was selected for an item number in the film, despite initial reports stated that Charmee Kaur would dance in the song. from Kullu Valley, Himachal Pradesh.
Filming
Filming began on 28 July 2006 at Hyderabad where the film's first schedule was shot. The next schedule began in Himachal Pradesh. Few action sequences were shot at Manali in early September 2006. Weeks later, few scenes between the lead pair were shot in Uttaranchal and Himachal Pradesh. This schedule was planned to be wrapped up on 5 December 2006. However the schedule was completed on 10 October 2006. Some crucial action sequences were shot at Aluminium Factory in Gachibowli in early December 2006.
Soundtrack
The film has six songs composed by Chakri. Music of the film was launched on 25 December 2006. The song "Ninne Ninne" was the most popular song in the soundtrack among music lovers.
Box-office
Desamuduru ran for more than 365 days. The film grossed 125.8 million and a share of 95 million. worldwide in the first week of its release. The film grossed 200 million in four weeks. Desamuduru ran for more than 365 days. The film grossed 125.8 million and a share of 95 million. worldwide in the first week of its release. The film grossed 200 million in four weeks. The film is one of the most successful films in Allu Arjun's career. The film surpassed the records set by Indra and became the second highest-grossing Telugu film after Pokiri.
