Dedeman


Dedeman is a hypermarket chain with 100% Romanian capital offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 49 stores in the country.
Dedeman was created in 1992, by two brothers Adrian and Dragoş Pavăl.

History

Dedeman was founded in 1992 in Bacău, Romania, its first store initially measuring modest proportions, only 16 square meters, selling various retail merchandise. Dedeman recorded a rapid growth of success, presently owning 49 stores.
Since 2010 Dedeman is the DIY market leader in Romania by turnover and since 2012 also by number of stores.
In October 2011 Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.
In 2014 Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.
In 2015 Dedeman became the fourth bigger player in the Central and East Europe DIY market, with a market share of 1,9%, according to a study by PMR Research.

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