Higgins attended Selwyn College and graduated 1998. After graduating he enrolled into University of Auckland in Bachelor of Commerce degree majoring in marketing and international business. He graduated from Auckland Uni in 2002. Higgins quickly decided that he did not like corporate life and instead started his own event business in 2004, Duco Events.
On 31 January 2009, Higgins, with Dean Lonergan and John McRae, announced they would promote an event featuring David Tua and Shane Cameron. At the time, this was the biggest boxing event in New Zealand history, with boxers guaranteed to receive $500,000 each. The fight was originally scheduled for 6 June at Waikato Stadium, however due to Cameron injuring his hand during his warm up fight in March 2009, the fight was postponed. The event was postponed to 3 October, where it took place at Mystery Creek. David Tua won the bout and the event is considered a huge success with Higgins making a profit. The event was broadcast on Sky Pay per view. Following the event David Higgins announced that David Tua will take on Friday Ahunanya, the same guy that beat Shane Cameron. There was a struggle behind the scenes as David Tua was stuck in a three fight exclusive deal with Maori TV. Due to this Tua couldn't fight overseas and couldn't do PPV events making more revune. David Tua won the bout the relationship between Higgins and Maori TV wasn't good. David Higgins didn't promote another event with David Tua until 2013 for Tuas final fight against Alexander Ustinov.
Joseph Parker Professional Debut, International title fights
In 2012, Joseph Parker made his Professional boxing debut against Dean Garmonsway on a Duco Events promoted boxing event, Shane Cameron vs Monte Barrett. After the event, Higgins signed a six-year management deal with parker. In 2013, Higgins promoted two boxing events with Joseph Parker as the main event. First event with Parker knocking out Frans Botha. After the win, Higgins offered Shane Cameron, for the New Zealand Title. However Cameron turned the fight down as he wanted guaranteed money instead of winner takes all. Instead, Parker took on Afa Tatupu for the NZNBF New Zealand heavyweight title. A few days before the fight, Higgins offered a million dollar fight to Sonny Bill Williams to fight the winner of Tatupu and Parker. Williams management team was not interests. Parker won the bout against Tatupu by TKO, however causing a cut, keeping Parker out of action till the following year. In 2014, Higgins promoted four boxing events with three in New Zealand and one in USA. First event with Brian Minto fighting Parker. At this time David Higgins started receiving criticism from Lance Revill for ending the career of Shane Cameron, pushing Parkers career too fast and only using Parker for money. Parker won against Minto by TKO. Minto made the excuse that he received a broken nose during training camp and wasn't emotional in the fight with his father on his death bed. Higgins continued promoting events with Parker fighting in USA against Keith Thompson in August, Sherman Williams in New Zealand in October and Irineu Beato Costa Junior in December. In 2015, Higgins signed a multi-year sponsorship deal with Burger King for Joseph Parker Road to Title quest. Higgins went on to promote five boxing events with Parker defeating Jason Pettaway, Yakup Saglam, Kali Meehan, Bowie Tupou, and Daniel Martz. At the Pettaway fight, Brian Minto complained that he was barred from attending the event against Parker. Minto was in New Zealand for his own fight he was competing in, in an eight-man cruiserweight fight. In August 2015, Kali Meehan agreed to fight Parker. This fight at the time was considered to be the next New Zealander vs New Zealander Mega boxing event similar to Tua vs Cameron. Not only did Parker won the fight, he ended the career of Kali Meehan and hold the record of most titles being competed for in a single boxing bout in New Zealand with six regional titles. In 2016, Higgins promoted five events with Parker, one in Samoa against Jason Bergman which is considered the biggest boxing event in Samoa history, mandatory world title challenge spot against Carlos Takam, Solomon Haumono, Alexander Dimitrenko and a World title fight against Andy Ruiz.
Joseph Parker World Title fights, Lose of title
In October 2019, Higgins was given the green light to promote the world title fight. After months of speculation if the fight will happen in New Zealand, it was announced that the fight would happen in Auckland in December 2016. Parker won the World title fight by majority decision, however after the fight Martin Snedden split from Higgins company, Duco. In May 2017, Higgins promoted an event for Parkers world title defence. The fight was originally to fight against Hughie Fury, however, due to a back injury, a last minute opponent had to be found on two weeks notice. Parker successfully defended his bout against Razvan Cojanu. However, after the event, Dean Lonergan and Higgins decided to split from working with each other. Parker went on to defend his World title against Hughie Fury in September 2017. A few days before the fight, a press conference took place promoting the World title fight. At the event, Higgins was ushered out of the room by security after he shouting accusations to the promoter Mick Hennessey. Higgins admitted he had a couple of drinks before the Press Conference. Parker successfully defended his world title against Fury. Throughout November 2017 to January 2018 Higgins confirmed that he was in negotiations with Eddie Hearn for an Anthony Joshua vs. Joseph Parker World title mega fight. The fight was confirmed in mid-January 2018. Parker lost the bout by Unanimous decision.
Joseph Parker Comeback
In July 2018, Parker took on Dillian Whyte. Before the fight, David Higgins put a $40,000 bet for Parker to win the bout. The fight ended in controversy with Whyte won by Unanimous Decision, however, Parker was knocked down in the second round due to an accidental headbutt. Higgins planned to put in an appeal for the decision to be changed however decided not to put in the appeal. In December 2018, Higgins promoted his first boxing event in 19 months, and first time promoting the event on his own without Dean Lonergan and Martin Snedden. This was to give Parker a fight in New Zealand. Parker took on Alexander Flores and won by TKO. Higgins was looking to make little to no money at this event. In 2019, Higgins and Parkers six-year deal had expired. Before the deal expired, Higgins helped Parker look for the best deal for Parker with overseas promoters. In the end, Parker signed with Eddie Hearn, however, Higgins signed on to remain a part of Parker's management team, during Parkers three-fight deal.
