Data feed


Data feed is a mechanism for users to receive updated data from data sources. It is commonly used by real-time applications in point-to-point settings as well as on the World Wide Web. The latter is also called web feed. News feed is a popular form of web feed. RSS feed makes dissemination of blogs easy. Product feeds play increasingly important role in e-commerce and internet marketing, as well as news distribution, financial markets, and cybersecurity. Data feeds usually require structured data that include different labelled fields, such as "title" or "product".

Data feed formats

The Web is evolving into a web of data or Semantic Web. Data will be encoded by Semantic Web languages like RDF or OWL according to many experts' visions. So, it is not difficult to envision data feeds will be also in the form of RDF or OWL. A big advantage of providing semantic data feeds, i.e. feeding data in Semantic Web standards, is that the data can then be readily consumed and reused by other computers.

CSV data feed and affiliate marketing

data feeds are mostly being used within affiliate marketing. Affiliate or so called publisher websites use the CSV file to load product information from online stores. This way it is a lot easier to load thousands of products to the website. CSV is not like XML and is not as semantic but it does have a good basic structure. This file format can easily be created and loaded with any spreadsheet program like Excel.