DYIO


DYIO - using the brand Y101 - is a music FM station owned and operated by GVM Radio/TV Corporation in the Philippines. Y101 carries the contemporary hit radio format. The station's studio is located at the 2nd Floor of Gaisano Country Mall, Banilad, Cebu City. Y101 is a member of the Kapisanan ng mga Brodkaster ng Pilipinas.

History

DYIO began its test transmission in 1979, and its first official broadcast on March 1, 1980. Originally owned by Trans-Radio Broadcasting Corporation of Emilio Tuason, it was the sister station of Manila-based 99.5 RT. The station's original studio was located at Danaque Building in Osmeña Blvd.
Tuason and his cousin Binggoy Remedios were the station's first voices. Y101 adapted RT's iconic slogan "The Rhythm of the City".
Martha Tuason, Emilio's sister, took over the station after the latter stepped down due to illness. Since the 1990s, Y101 transferred its ownership to GVM Radio/TV Corporation, a newly-established company by Martha herself. Under her leadership, Y101 changed its slogan to "Always First", which has been used until today.

Audience

Y101’s audience is strongest in the 13-35 male and female groups, registering a high 84.3% dominance in the A, B, and C market.