DMAX is a British free-to-air male-oriented TV channel in the United Kingdom and Ireland. Discovery announced on 22 November 2007 that they would launch a version of DMAX in the UK and Ireland market on 8 January 2008 after its initial success in Germany. On 16 July 2015, DMAX moved from 144 to 167 on Sky, switching places with sister channel Quest. Following the re-combination of the Entertainment and Lifestyle & Culture sections of the Sky guide, Discovery relocated some of their stations on the platform, resulting in DMAX being pushed down the grid to allow Discovery Home & Health to be moved up. In the May 2018 reorganisation of the Sky main guide, DMAX moved to channel 178. On 7 January 2019, it was announced that DMAX would become a free-to-air channel and be carried on Freeview and Freesat from 16 January, replacing sister channel Travel Channel. On 12 June 2019, DMAX moved to channel 37 on the Freeview platform as part of a reshuffle due to its owner, Discovery, Inc. acquiring Good Food, Home and Really from the UKTV network as part of a deal with BBC Studios.
Timeshifted variants
The one-hour timeshift service DMAX +1 has been available on Sky since the launch of DMAX, originally on channel 145. On 30 April 2013 TLC launched on channel 125, resulting in Challenge being relocated from there to channel 145, leading to DMAX +1 being moved to Sky channel 238. As of August 2014, following further guide changes DMAX +1 was on Sky channel 233. In the May 2018 reorganisation, timeshifts of channels in the first 99 places were placed on the corresponding position in the 200 range, so with DMAX moved to 178, DMAX +1 was shifted to 278. The DMAX +1 service went free-to-air alongside the parent channel in 2019 and took the place of Travel Channel +1 on the Freesat guide. A two-hour timeshift channel named DMAX +2 launched on Sky on 1 April 2008. DMAX +2 closed on 30 April 2013 when TLC launched, with the accompanying TLC +1 launched on channel 195, which had been DMAX +2. Another timeshift channel named DMAX +1.5 launched on Sky on 18 August 2008. DMAX +1.5 was closed down on 2 November 2009 when Quest +1 launched. Discovery decided to make a new division called Discovery Entertainment Group Ltd. in the UK. It operated Quest, Quest Red, Food Network, HGTV, Really, Discovery and Animal Planet. Later on, it decided for DEG to operate TLC and DMAX as their +1 Channel is added to Freeview on 1 January 2020.
