Criterion Capital
Criterion Capital is a privately-held British property company, with a £3.6 billion property estate in prime areas of London, particularly in Leicester Square and Piccadilly Circus.
Founded by current Chief Executive Asif Aziz, a Malawi-born developer, the company's flagship project is the London Trocadero leisure complex on Piccadilly Circus, which was acquired in 2005. Part of the building was converted into a hotel which opened in 2020: the Zedwell Piccadilly has 728 windowless rooms and a large rooftop bar. Plans were submitted in May 2020 to develop parts of the building's basement into a mosque.
Criterion Capital is also developing projects in Croydon with the purchase of two office buildings around 2015, and has a riverside site at Enderby's Wharf, East Greenwich.
The ultimate owner of the company is a trust linked to Aziz, via ACT Property Holdings Ltd, an Isle of Man company.
