The concept of Crescent Mall was first unveiled on 9 April 2008 by Phu My Hung Corporation. Skidmore, Owings and Merrill and Design International were chosen as the master planners for Crescent Mall, with KORN Architekten, a German-based architecture firm, and K Y T A Architects, a Singaporean-based architecture firm as designers for Crescent Mall. Architect Tan Gek Meng designed the building. The manager and leasing agent was Savills. Elevator and escalator were provided by Schindler and the installation is done by Jardine Matheson. The groundbreaking ceremony was performed on 12 June 2009 and the construction of the mall began July 2009. During the groundbreaking ceremony, Vietcombank formed a consortium with Vietinbank, Bao Viet Bank, Gia Dinh Bank, and Asia Commercial Bank to sign a deal with Phu My Hung Corporation to grant a loan worth 1.2 trillion ₫ within 10 years. The mall had an invite-only preview by Phu Mu Hung Corporation to selected guests, largely international and luxury brands, on 28 January 2010 before making retail lots available for lease. The mall was officially opened to the public on 30 November 2011. The first Giant store in Vietnam opened in Crescent Mall and served as the mall's first anchor tenant and remained as the mall's anchor tenant until 28 November 2018 when the Vietnamese operation was acquired by French-based retailer Auchan and replaced the former anchor with Auchan. However, Auchan announced its withdrawal from the Vietnamese market in May 2019 due to unprofitable and unsustainable operations in Vietnam and competition with the localsupermarket chain :vi:Co.opmart|Co.opmart. Auchan has closed most of its Vietnamese stores, but its branch in Crescent Mall will remain in operation until Tết in 2020 where after this period the anchor itself rebranded as Co.opmart. H&M opened its third Vietnamese store in Crescent Mall on 8 September 2018. Due to the increasing demand for business and retailers, Phu My Hung Corporation invested additional funds in February 2019 to upgrade and expand Crescent Mall as part of the Phú Mỹ Hưng infrastructure upgrade plan. This expansion of this mall will include phase 2 of Crescent Mall and an additional 24-story office building known as Crescent Hub. The mall expanded an additional at the end of 2019.
Design
The design of this mall was said to be inspired by the concept of ruyi where it is a symbol of good luck and fortune.
Retail
Crescent Mall contains of retail space. It has a large variety of stores including international chains such as GAP and Tommy Hilfiger, restaurants, a cinema, and a supermarket, :vi:Co.opmart|Co.opmart. There are numerous chain stores selling clothes and cosmetics, as well as gift and souvenir stores. Among the cafes are branches of Gloria Jean's Coffees and The Coffee Bean & Tea Leaf.
