Creative Time is a New York-based nonprofit arts organization. It was founded in 1974 to support the creation of innovative, site-specific, socially engaged artworks in the public realm, particularly in vacant spaces of historical and architectural interest.
History
Creative Time came to life amidst the deterioration of New York City's infrastructure and social fabric, combined with the mission of the newly established National Endowment for the Arts to promote the role of artists in democratic society and introduce new audiences to contemporary art. Artists in the late 1960s and early 70s were already experimenting with new media and new forms of art that could exist in the public sphere, outside the purview conventional art galleries and museums. Early Creative Time programs took over abandoned storefronts and neglected public spaces, such as the Brooklyn Bridge Anchorage and the Great Hall of the Chamber of Commerce in Lower Manhattan. Both landmarks had been unused for years before Creative Time reinvigorated them, through programs like Art in the Anchorage and Projects at the Chamber. Creative Time initially gained widespread recognition for organizing ‘’Art on the Beach,’’ a project which brought together practitioners of many mediums and allowed for the creation of large scale public works in Battery Park City between 1978 and 1985. For three months each summer ‘’Art on the Beach’’ offered site-specific sculpture and performances that were open to the public and free of cost. Throughout the duration of ‘’Art on the Beach”, Creative Time was led by co-founder Anita Contini, who served as director until Cee Scott Brown took over in 1987. Anne Pasternak took the reins as director from 1993 to September, 2015. Justine Ludwig currently serves as Executive Director. To this day, Creative Time continues to grow and prosper, each year giving both emerging and established artists unmatched opportunities to broaden their repertoires and explore the practice of art in the public realm. With these artists’ creations, Creative Time also allows millions of people of all ages and backgrounds to come in contact with contemporary art, enlivening the city around them. Since its founding, Creative Time has collaborated with over 2000 artists, producing more than 335 public art projects.
Mission
Creative Time produces, presents, and sponsors programs in the visual and performing arts that encourage dialogue between artists and communities. Creative Time's projects expand the definition of public art by employing artists concerned with enhancing the viewer's perception of a particular environment, sharing the creative process with the public, and using densely populated locations lacking in cultural amenities. Instead of having a readily identifiable home, Creative Time focuses on having a well-defined programming philosophy, which requires that it move around to take advantage of the city's richness of resources. As defined on Creative Time’s website, Creative Time aims to promote three core values in the artworld: “art matters, artists’ voices are important in shaping society, and public spaces are places for creative and free expression”.
Reception and Notable Projects
In recent years, Creative Time has taken charge of many noted initiatives in the art world. In collaboration with the Dallas art community, Creative Time took part in a yearlong study to better understand the strengths and areas of growth within the Dallas art scene. In this study, members of Creative Time met with various figures within the art community including artists, curators, philanthropists and collectors over the course of three week long visits to the city in 2010. Following these meetings, Creative Time produced a study detailing suggestions to help bolster the art scene in Dallas, identifying 13 key elements to help the community thrive listed as follows:
A sustainable artist community and opportunities for live/work space
Cultural institutions with international reach, innovative programs and historically relevant collections
Great patrons who support the creation, presentation and acquisition of art
Mid-sized and small art spaces that support the creation of new and experimental work by local and international artists
Skilled and visionary arts leaders in institutions big and small