The first Cows opened in Cavendish, Prince Edward Island in 1983. In 2006, Cows began producing cheese, including their principal product, Avonlea Clothbound Cheddar. Cows was voted as "Canada's best ice cream" in a Reader's Digest opinion poll, and in 2008 was listed as number 1 in the "World's Top Ten Places for Ice Cream" by Tauck World Discovery. Cows has 13 stores located across Canada. The original "Cows T-shirt" design was created by a PEI graphic artist Marc Gallant in 1987. He went on creating several "whimsical cow themed designs" for 7 years until his death in 1994. Shortly after, Cows President Scott Linkletter hired Graphic Designer Shawn Mader to continue the line. From 1994 to present day, Shawn has created over 150 unique Cow designs, adorning everything from the Cows classic 100% cotton T-shirt to calendars, mugs, pens, etc. In 2007 Cows announced that they would be building a new corporate office in Charlottetown, paid for by a loan from the government of Prince Edward Island. The new Cows facility would be modeled after the Vermont-based Ben & Jerry's headquarters, and would serve as both a centralized production facility for all Cows ice cream and shirts. The new headquarters will also act as a tourist attraction where visitors can watch the ice cream and clothing being produced. In 2008 the plan for the facility had grown to integrating a production area for cheese.
Products
Cheese
In 2006 Cows expanded their brand to include cheddar cheese. The expansion came after Cows owner Scott Linkletter took a trip to the Orkney Islands in Northern Scotland. Linkletter was taken by the local cheese and partnered with a local cheese maker who would give him the recipe which would in turn be the foundation for Cows "signature cheese", Avonlea Clothbound Cheddar. While developing the recipe for Avonlea Clothbound Cheddar, Linletter and Prince Edward Island cheese maker Armand Bernard created a second cheese, PEI Cheddar. The company makes Avonlea Clothbound Cheddar in wheels, and ages it for 12 months. Avonlea Clothbound Cheddar gets the "clothbound" name from the "traditional cheddar-making technique", of wrapping it in cheese cloth, a method that originated in Somerset, England. The name Avonlea comes from link between Prince Edward Island and Anne of Green Gables. Avonlea Clothbound Cheddar won its category's second prize at the 2008 Chicago conference of the American Cheese Society.
Ice cream
Cows produce over 32 varieties of ice cream, with flavors such as "Gooey Mooey" and "Wowie Cowie".
