Coca-Cola Orange Vanilla,formerly Coca-Cola Orange and in some markets Coca-Cola with Orange, is a variation of Coca-Cola originally available for a limited time, that was initially just flavoured with orange. It was introduced in June 2007, in only Gibraltar, following the success of the previous year's Coca-Cola Lime, for which 40% of the launch sales represented new customers and increased purchasing. The current, similar product, Coca-Cola Orange Vanilla, was eventually released in the United States on February 25, 2019.
Consumer market
Coca-Cola Orange was designed to appeal toregular drinkers of Coca Cola, as well as those who prefer the more citrus flavours of Coke with Lemon and Coke with Lime. The company says that 70% of post trial consumers said that they would "definitely" or "probably" buy the new drink. Coca Cola Orange was produced in 330ml cans, 500ml plastic bottles, and two litre plastic bottles. Coca Cola Orange is no longer available in the United Kingdom, except in Coca-Cola Freestyle fountain machines; the drink is also available in Latvia and Russia. Coca-Cola Orange was available for a limited time in the first half of 2017, in Brazil, as part of the brand's seasonal product portfolio.
About
In Germany in the 1970s, Coca Cola sold its beverage Mezzo Mix, a drink with a very similar if not exact formula as the Coca Cola meets orange. Mezzo Mix is also known as Naranja & Cola or Fanta Mezzo Mix in Spain. The Swedish refer to the drink as Fanta Mezzo, where it was released on January 2017 for a major music festival. Mezzo Mix was recently one of the eight original international soda flavors for tasting at club cool in Epcot. In the 1990s, there were two kinds of Mezzo Mix orange and lemon. Spezi another beverage out of Germany that mixes Cola with orange, Naranja & Cola. In July 2007, Mezzo Mix introduced its low calorie option Mezzo Mix Zero; this was a ploy to make the beverage more competitive with other major brands that were crossing over into the health conscious market. The product is extremely popular and successful overseas, but in the United States, it is only available in Coca-Cola Freestyle fountain machines.
Formulation
It lists "orange fruit from concentrate " in the ingredients. Coca-Cola Orange went on sale in Japan in November 2014, though the Japanese version contained no actual fruit juice.
