In 1968, psychedelicrock bandSly & the Family Stone had a hit with their single "Dance to the Music", and Temptations member Otis Williams introduced Norman Whitfield to the band's music. At first, Whitfield did not want to produce anything with such a radically different sound. "I don't want to get into all that crazy shit," he said. "That ain't nothing but a little passing fancy." Within a few weeks, however, he had created the backing tracks for the newest Temptations single, a psychedelic-styled number called "Cloud Nine", and stuck primarily to such songs well into the early 1970s.
Recording
Featuring all five Temptations trading lead vocalsà laThe Family Stone, "Cloud Nine" was a marked departure from the standard Tempts sound: wah-wah guitars and a harder, driving beat propelled the record, as opposed to pianos and strings. The song also features the Cuban percussionist Mongo Santamaria on conga drums. Edwards, Eddie Kendricks and Paul Williams swap leads on the verses, bridges and choruses, such as this example from the first bridge:
Paul Williams: "You can be what you wanna be..." Dennis Edwards: "You ain't got no responsibility..." Eddie Kendricks: "And every man, in his mind is free..." Dennis Edwards: "And you're a million miles from reality..."
Otis Williams has some brief lead lines on the last half of the song, and Melvin Franklin also gets a line near the end. The lyrics for the song were about the struggles and pains of living poor, as opposed to being about relationship and love troubles. The broke, unemployed, and despondent main character in the song proclaims that he gets over all of his problems by "riding high on 'cloud nine. This has been interpreted by many as a reference to drug abuse, although Whitfield, Strong, and The Temptations deny that "Cloud Nine" is about drugs. "Cloud Nine" won Motown its first Grammy Award in 1969 for Best Rhythm & Blues Group Performance, Vocal or Instrumental, reached #2 in the U.S. R&B chart and #6 in the U.S. Pop chart, and led the way for the Temptations' full-blown venture into psychedelia, with increasingly eclectic and socio-political-themed records, including "Runaway Child, Running Wild", "Psychedelic Shack", and "Ball of Confusion ", following within the coming two years.