Headquartered in Córdoba, Argentina, Claro was launched in Argentina, Paraguay and Uruguay on March 25, 2008 in a rebranding of CTI Móvil. the former served more than 12.8 million subscribers on CDMA/1XRTT and GSM/GPRS/EDGE wireless. CTI Móvil purchased Hutchison Telecommunications Paraguay in July 2005 to begin serving customers in that country. As of 2006, Claro competed with international operators such as Tigo, Personal and VOX. In these countries, the company used slogans such as "Es simple. Es Claro." and "Claro es Internet móvil de alta velocidad."
Brazil
In Brazil, Claro was launched in 2003 with the merger of América Móvil-owned operators ATL, BCP, Americel, Tess Celular and Claro Digital. Claro later expanded its service to the states of Bahia, Sergipe, Santa Catarina, Paraná and Minas Gerais. As of 2012, the provider is available in over 2,000 Brazilian cities. With competitor Vivo, Claro was one of two operators to introduce the iPhone 3G in Brazil, with TIM participating later. Claro Brazil also runs a pay-TV service, Claro TV. Slogans used by the Brazilian branch include "Nós escutamos" and "Escolha".
Colombia
While Claro has developed a large market share in Colombia, data for prepaid customers indicates that Claro has lost market share to competing providers Tigo and Movistar; this may be due to Claro's position as the most-expensive per-minute provider in the country's prepaid market. Tigo and Movistar offer prepaid customers flat-rate per-minute plans for calls placed to all mobile service providers and landlines within Colombia. The cheapest per-minute rate for Claro prepaid customers is 249 pesos per minute, a rate valid for only nine "preferred Claro numbers". Per-minute rates increase for calls to Claro numbers not on a customer's "preferred" list and all calls to other cellphone providers or landline numbers.
Costa Rica
After the opening of telecommunications in Costa Rica when the monopoly of the ICE Group was dissolved, the government opened a tender for telecommunications companies wishing to enter Costa Rica. Superintendencia de Telecomunicaciones of Costa Rica secured a license, and the company began offering lines on November 5, 2011 to users who had registered on their website or through social networks. Service began on November 11.
Chile
Claro Chile was originally known as Chilesat PCS, which later renamed to Smartcom PCS. Claro was launched in Chile on August 6, 2006, after its acquisition of Smartcom PCS. Slogans such as "Yo soy Claro, y me gusta." have appeared in advertisements. In the mobile operator segment, Claro is third in market share behind Movistar and Entel.
Dominican Republic
Claro was launched in the Dominican Republic on January 31, 2007 after its acquisition of Verizon Dominicana on April 3, 2006. Its Dominican Republic slogans have included "Claro que tienes más", "La Red donde todo es posible", and recently, "Estamos para ti".
Ecuador
In Ecuador, America Movil was present with Conecel until February 2011. The name "Porta" was switched to "Claro" as part of America Movil's business strategy. It is the country's leading operator, with nearly nine million subscribers. They are currently setting up 5G in Guayaquil.
Costa Rica, El Salvador, Honduras and Nicaragua
Claro was introduced in Costa Rica, El Salvador, Honduras and Nicaragua in September 2006.
Guatemala
On November 16, 1996, the Guatemalan Congress passed the "Ley General de Telecomunicaciones"; The General Telecommunications Law that stipulated the privatization of Guatel, the former, state-owned, telecommunications company. It was purchased by LUCA S.A. and Ricardo Bueso became Telgua's first President and CEO until 2000. In 2000, it joined America Movil and some time after it renamed the brands ALO and PCS Digital to Claro on Guatemala. Claro was introduced in Guatemala on September 7, 2006 as a rebranding of Telgua-owned PCS Digital and Alo de PCS. As of March 31, 2007 Claro in Guatemala had more than 5.2 million subscribers, with CDMA/1XRTT, GSM/GPRS/EDGE and UMTS/HSDPA wireless technology.
Jamaica
Claro was introduced in Jamaica as a replacement for the MiPhone company. Oceanic Digital Jamaica Limited was a wholly owned subsidiary of América Móvil, providing service under the Claro name. The company built a GSM/UMTS/HSDPA network with the CDMA network, and plans included fixed wireless and broadband service on the CDMA network. The Jamaican company was acquired by Digicel in late 2011, and the network was closed in March 2012.
Panama
The Panama government licensed America Móvil to use spectrum in Panama under the Claro name. The government aims to expand competition and mobile access to the Panamanian population.
Peru
Claro began operation on October 11, 2005 after its acquisition of TIM Peru. The country has more than seventeen million customers.
Puerto Rico
Claro was introduced in Puerto Rico on May 18, 2007 as a replacement for Verizon Wireless. It is the wireless arm of Puerto Rico Telephone, which offers landline telephone and data services, while Coqui.Net manages Claro's ISP and IPTV services on the island. One problem with the transition has been the non-portability telephones to the contiguous United States, resulting in a preference for AT&T.
Other activity
In 2012 Claro Americas was a partner in the Campaign with Adidas, American Express, Converse, China UnionPay, Legea and Servientrega. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015, with a slogan "Fighting For An AIDS Free Generation".
