Citysuper


City’super, stylised in logos as "c!ty'super", is a retail chain in Hong Kong, China and Taiwan. Positioned as a mega lifestyle specialty store, its core format of upmarket supermarkets sell primarily fresh produce and groceries. The Company also operates which offer stationery, cosmetics, gadgets, fashion accessories and travel goods. It also operates food court business called . city’super specialises in upmarket specialist products and premium imported groceries, which differentiates it from other supermarkets that operate across Greater China. As of June 2018, the Company has 23 stores in Hong Kong, 10 in Shanghai and 8 in Taiwan under the 3 brands.
The company also operates one store at ifc mall, Shang-King, State of Khitan, and planning to expand its operations to Thailand and Singapore.

Cultural impact

city’super specialises in and holds regular thematic promotional events to popularise its imported goods such as , , , & Sparling Fair.
The chain has been called "elitist" with its premium and unique selection of specialist produce. Its high-end fruit is a popular choice for gift-giving especially during festivals and celebrations.

Ownership

city’super is majority owned by Fenix Group, with Wharf Group being the other key shareholder.