Cillit Bang Grime and Lime Spray product contains two acids: sulfamic acid and phosphoric acid. Phosphoric acid is a weak mineral acid with the chemical formula 34 and applied to rusted iron or steel tools or surfaces to convert iron oxide to a water-soluble phosphate compound. This cleaner can be used on glass, acrylic plastic, ceramics, wall and floor tiles, PVC floor coating, copper, chrome and kitchen tops. It should not be used on any acid sensitive material, such as marble or enamel, aluminium, stone, zinc plated metals, kitchen worktops, linoleum, varnished, waxed or oiled wood floors, rubber, textiles or carpets. A Canadian advert for the product features a disclaimer that the Royal Canadian Mint "neither endorses the product nor the method shown for the cleaning of coins". Power Crystals Cillit Bang Power Crystal is a liquid for cleaning heavily stained surfaces. It contains not more than 5% of anionic surfactants, nonionic surfactants, 15 to 30% of sodium carbonate, sodium percarbonate, and a perfume formula containing limonene. It is a skin irritant and can cause allergic reactions in some people, so the company now advises the use of gloves or wear a plastic bag during prolonged exposure.
Advertising campaign
Cillit Bang television advertisements have been presented by "Barry Scott", a brashly enthusiastic character played by Neil Burgess, who claims that Cillit Bang can remove limescale, rust and ground-in dirt. In one advert, he places a copper plated one penny coin in Cillit Bang to demonstrate the product's cleaning ability to remove staining. In January 2016, Reckitt Benckiser launched its first global campaign, starring dancer Daniel Campos. International versions of the advert use different presenters, known as Martin Grellis in Australia and New Zealand, and Dan Dolan in North America, although recent spots feature Neil Burgess as Barry Scott. Dan demonstrates the cleaning methods seen in the Cillit Bang adverts and also cleans oil spills. The North American versions of the advertisement use the appropriate one-cent coin. As of , Barry Scott is back in adverts in the United Kingdom.
Outside Europe
The product is sold as Easy-Off BAM in the United States, Canada, New Zealand, Australia and Mexico, and as "Easy-Off BANG" in South Africa and Korea, with similar packaging and spray bottle design. In Brazil it is sold as "Veja", a brand extension. The full line, such as common cleaners, kitchen and oven cleaner, is the most popular brand sold there.
