The incident took place on October 12, 1995, the same day of the national holiday in which Our Lady of Aparecida, the patron saint of Brazil, is celebrated. That dawn, on O Despertar da Fé, a national live television program by UCKG broadcast on Rede Record, televangelist bishop Sérgio Von Helder was expressing his thoughts about his church's teachings on "imagery" and "idolatry" on the saint's day, when an actual icon of the saint was shown. Then, as he walked around the image, talking about its inability "to see" and "to hear", he started to kick the image, proclaiming its "inability to react, because it's made of clay". On the following day, Rede Globo's Jornal Nacional denounced the incident, causing a nationwide commotion. The event was perceived by Catholics as a major act of religious intolerance, causing a public outcry. Several temples of the UCKG were a target of protests, and Von Helder had to be transferred to South Africa until the end of the controversy.
Network rivalry
Some see the incident as another clash between Rede Record and Rede Globo. A few months prior to the incident, Globo had broadcast a mini-series by Dias Gomes titled Decadência, which depicted the fictional tale of Mariel Batista, a corrupt Protestant pastor. According to a Rede Record documentary about the imprisonment of Edir Macedo, some lines of the character were based on public speeches by him.
Reaction
urged Catholics not to "answer evil with evil". Dom Eugênio de Araújo Sales, then Archbishop of Rio de Janeiro, said that "unless we control our emotions, there is the risk of a holy war. President Fernando Henrique Cardoso, when questioned about the incident, said that "Brazil is a democratic country known by its tolerance" and that "any demonstration of intolerance hurts its unison spirit as well as its Christian spirit".
Cultural references
The "kicking of the saint" episode is referenced in the 1997 song "Guerra Santa", written and performed by Gilberto Gil. In this song, featured in the albumQuanta, Gil criticizes prosperity theology, one of the tenets of UCKG and other popular Neopentecostal churches in Brazil.