Ferer began her career as an Emmy Award-winning television correspondent and anchorperson beginning at KSDK St. Louis in 1974, and at WPIX New York 1976-1981. She remained a contributor to morning news programs on ABC, NBC, and CBS for the next 25 years. In 1981 Ferer founded two businesses. Vidicom became the first to videotape fashion runway shows. The lifestyle video news release Vidicom created 30 years ago has morphed into an branded content, native advertising, and an interactive game-changing, digital InteracTV. This links major brands with consumers directly through their own digital outlets. Citybuzz became the first in-hotel TV network, which grew to include mobile Wi-fi screens in subways, taxis, in-flight and online and traditional broadcast radio and TV, as a home for branded content. In addition, her firm creates video solutions for clients including Disney, Johnson & Johnson, AARP, LVMH, Donna Karan, Nintendo and General Motors. VIDICOM's website is a video market place for bloggers and journalists to download branded videos to fulfill their editorial needs. She has been sued repeatedly for unfair employment practices.
Public service
Port Authority of New York and New Jersey, Commissioner 2004-2008 Javits Convention Center Board 1998 to Present World Trade Center Memorial Foundation, Development Chair Since 2006, Ferer has worked with corporate contacts including InBev Anheuser Busch, Total, LVMH and Disney for multimillion-dollar gifts to help raise funds upwards of $450 million. Special Assistant – Liaison to the families of September 11, Office of the Mayor Ferer represented the three thousand 9/11 families on all government issues including victims compensation negotiations, ground zero rebuilding, gift programs, and DNA and property identification processes. Through a wide network of professional and political contacts and raising funds from private and corporate sources, Ferer initiated and executed the creation of the Battery Park "Sphere" Memorial, as well as Memorial Park Chapel containing unidentified human remains, and the family rooms and platforms at ground zero. Ferer also drew on an extensive network of media contacts to shape the message the city and families wanted to convey on multiple public controversies. Lower Manhattan Development Corporation, Advisory Council Board Ferer was one of three family members affected by the events of 9/11 who created the mission and program requirements for a Ground Zero memorial. Since 2002, she has been on the Advisory Council Board, and has had responsibilities that included liaising with 9/11 families and shaping balanced media coverage through both New York newspaper op-ed pieces and multiple appearances on news broadcast. World Trade Center Memorial Foundation, Development Chair Since 2006, Ferer has worked with corporate contacts including InBev Anheuser Busch, Total, LVMH and Disney for multimillion-dollar gifts to help raise funds upwards of $450 million. American Corporate Partners, Founding Advisory board member Since 2009, Ferer has facilitated partnerships with companies like Bloomberg, Travelers, and AON.
