The China Xinhua News Network Corporation is a state-owned, international communication platform affiliated to the Xinhua News Agency. CNC owns and operates a TV news network and new media services. They are regarded as an attempt by China to enhance its global communications, develop its influence abroad and counter foreign media. In 2009, they began their 24-hour news channel broadcast in many countries all over the world. It plays a part in the Chinese government's attempt to show an international vision with a Chinese perspective as well as advocating Chinese nationalism. The news network tends to be pro Chinese government and often advocates on its behalf such as state policy and foreign policy.
CNC World is a global, 24-hour, English language news channel, hoping to offer a better view of China to its international viewers. This was regarded as a logical step in the government's multi-billion-pound push for soft power. As China continues its expansion all over the world, they continue their making content in more languages. The Chinese government has been using it as a method of one of the three main branches of reporting in China, and is self-censored through following Beijing's policies in order not to be shut down. One of Xinhua's biggest attractions is the fact that they subsidize coverage and operating costs across the world for their journalists.
CNC Chinese
The CNC Chinese Channel mainly covers Asia-Pacific and includes the United States, Australia, New Zealand, Southeast Asia, Hong Kong and other regions, with cable and wireless TV landing. It is considered to be a very influential news agency that can affect the views of the Chinese speaking communities abroad.
CNC Holdings Limited
CNC Holdings Limited, affiliated to CNC, is a Hong Kong-based investment holding company, chiefly engaged in the provision of waterworks engineering services. The company operates through three segments:
Provision of waterworks engineering services
Television broadcasting
Large outdoor display screen advertisement
Criticisms and Worries
Because the China Xinhua News Network Corporation is deeply involved with the Chinese state, it has been perceived as its mouthpiece abroad. Many leaders across the world, including in the United States have worried that Chinese propaganda can influence US media coverage. And in response, many nations have launched other public diplomacy media campaigns of their own. Xinhua has also aimed in creating partnerships among media corporations abroad. But because of China's strict media regulations, and lack of independence in journalistic tactics, and promote party and state agendas abroad. For example, as China aims to expand its influence in Africa, the Xinhua Corporation is seen as a vital source in creating pro-China media in the African continent. This type of media campaign that Xinhua is taking on is promoting Chinese government interests, and is creating a change in perception across Africa, and around the world.
Subsidiaries
CNC New Media: produces and publishes multimedia content for CNC's new media platforms.
CNC Finance: Offers insight into the world of finance, maintaining the idea that they are "letting you stay in the know".
CNC Documentary: Produces award-winning documentaries with the goal of showing China and the world from a new perspective.
CNC Studio Broadcast Centre: a full media HD program on-site production, high-definition virtual technology production, and news broadcast platform, with Chinese and English channels 7*24 hours HD program broadcast control center.
CNC Mobile: A video platform allowing viewers mobile access to news and programs.