According to economists Thomas Borcherding and Darren Filson, the high risk and returns in Hollywood cinema encourage the casting couch phenomenon. The possibility of high returns incentivizes unestablished actors to accept minimal wages in exchange for roles. With the exception of a few extremely talented actors, producers are unable to evaluate the aptitude of the vast majority of qualified actors due to uncertainty. As a result, some actors give sexual favors to producers to obtain a perceived advantage in the casting; the casting couch functions as a counterpayment that effectively reduces their wages. This creates a conflict of interest in which corrupt producers substitute aptitude with sexual activity in their decision-making. Actors who submit to the casting couch are not guaranteed roles, as there is an abundance of actors who partake in the practice. An actor's decision of whether to provide sex is comparable to the prisoner's dilemma, and results in a tragedy of the commons in which sex is needed to obtain film roles from producers who demand it, but fails to provide an advantage relative to other actors who offer sexual favors. If the provision of sex were voluntary and performed with the consent of all parties, the casting couch would be a quid pro quo exchange and a victimless crime. However, the practice is illegal in the United States and likely involves some degree of sexual exploitation or sexual harassment. Actors who do not participate in the casting couch are subject to externalities, including reduced employability. Borcherding and Filson argue that the casting couch became less prominent after the Hollywood studio system, which enforced long-term employment contracts for actors, was eliminated on antitrust grounds in United States v. Paramount Pictures, Inc.. Long-term contracts gave producers stronger bargaining power, which was used by corrupt producers to extract sex from actors more effectively.
Pornography
The Casting Couch, a classic title in the stag film genre, was an early depiction of the casting couch as a pornographictrope that later became mundane as it grew in popularity. In the ten-minute film, a casting director tells a young actress to wear a swimsuit during an audition, spies on her in a voyeuristic manner while she undresses in a different room, and enters the room to solicit sex from her. The actress initially rebuffs his advances with disgust, but returns to the director after taking advice from a book named How to Become a Movie Star. She performs fellatio and vaginal intercourse in exchange for a role in his film; the latter takes place on a couch. The Casting Couch concludes with an intertitle that states, "the only way to become a star is to get under a good director and work your way up". Zimmer credited the film with popularizing the term casting couch. Pornography websites used the casting couch scenario, beginning with Backroom Casting Couch in 2007. GirlsDoPorn produced casting couch pornography mostly featuring women aged 18–22 who had not otherwise appeared in pornography. In 2019, the two co-owners of the website and the male pornographic actor were charged with three counts of sex trafficking by force, fraud, and coercion. In 2020, twenty-two women were awarded a cumulative $12.75 million in damages as a result of a lawsuit which alleged that women who filmed for the website were lied to throughout the process.
