Caroline R. Jones
Caroline Robinson Jones was among the first female African-American advertising figures.Life
Caroline Robinson Jones was born in Benton Harbor, Michigan on February 15, 1942. She went on to graduate from the University of Michigan in Ann Arbor, Michigan. Jones went on to work for advertising agencies such as J. Walter Thompson and BBDO. Jones later went on to found agencies that specialized in minority advertising, making her among the first to do so. She helped found Caroline Jones Advertising, Zebra Associates, and Mingo-Jones, these were among the first agencies to be created by primarily African American executives and also among the first to focus on minority advertising.
Clients of Caroline Jones Advertising included American Express, the National Urban League, and Miller High Life. In 1979, her agency developed the slogan "We Do Chicken Right!" for Kentucky Fried Chicken. Caroline Robinson Jones died on June 28, 2001 from Cancer.
