The station launched on 27 March 1998 as 107 Crash FM, from studios at 27 Fleet Street in Liverpool. It developed from a handful of RSL broadcasts in the city and was driven by Janice Long with backing from Bob Geldof, Primal Scream, Urban Splash, Kiss 102's Mike Gray and Boy George. In its application for a full-time licence, Crash FM said it would provide an alternative rock and dance station, aimed at 15- to 34-year-olds, with a target audience of over 80,000 tuning in for around eight hours per week in the first year. The original shareholders also included CLT, although they withdrew before launch with their 25% stake taken by Channel Radio.
Juice 107.6
Crash was bought out by Forever Broadcasting in late 1999 and relaunched as Juice 107.6 on 26 March 2000. By September of that year, the station's RAJAR had increased significantly, after its format had been altered to include more mainstream pop and dance music. In September 2003, Juice was sold to Absolute Radio Limited, a consortium made up of UTV Media and Eurocast, for £3.1m. AR-UK were, at the time, making moves in the FM radio licence world, notably in the West Midlands and Glasgow. The new owners aimed to develop more local programming, news and marketing but sold the station to UTV less than two years later. On 12 January 2012, Juice switched from its Fleet Street studios to a new £1.1m facility at One Park West in Liverpool One, overlooking the Albert Dock.
Capital Liverpool
On 5 June 2015, Juice FM was sold again to Global for £10 million. The sale was given regulatory approval from the Competition and Markets Authority exactly three months later, following a consultation. On the same day as the sale was cleared, Global announced it would rebrand and relaunch Juice FM as part of the Capital network of contemporary hit radio stations. The relaunched station carries programming from Capital's London headquarters alongside the rest of the Capital Network with local news, travel and weather information broadcast from the Liverpool studios. Alongside a show exclusively for Liverpool at weekday Drivetime 4-7pm. The Juice FM brand was phased out at 4pm on 10 January 2016, with the station entering a transition period ahead of the full relaunch as Capital, which took place at 6am on 18 January 2016. According to RAJAR ratings, Capital Liverpool dipped as low as 167,000 listeners per week a year after the rebrand and shed market share points in the turmoil. But as of RAJAR Q2 2019, after significant changes to the initial lineup, the numbers had recovered to 212,000 reach, with vast improvements in market share and listening hours to the two years after the rebranding. On 26 February 2019, Global confirmed the station's local breakfast and weekend shows would be replaced with networked programming from April 2019. The weekday drivetime show was retained alongside news bulletins, traffic updates and advertising. Three of Capital Liverpool's presenters left the station.
Digital radio
Juice FM, was not present on the Bauer-operated central Liverpool DAB multiplex, but did subsequently procure a slot on MuxCo's more recent multiplex serving Cheshire, the Wirral and northeast Wales. Following the relaunch as Capital Liverpool, the station took the place of Capital's 97.1 FM Wirral service on the Bauer Liverpool multiplex. Capital Liverpool remained on MuxCo's multiplex until August 2016, when the slot was transferred to the 103.4 FM Wrexham/Chester version of Capital.
Programming
All networked programming originates from Global's London headquarters, including Capital Breakfast with Roman Kemp. Local programming is produced and broadcast from Global's Liverpool studios from 4-7pm on weekdays. The station's local presenters are Graeme Smith, Dylan Evans and Anton Powers. Global's Newsroom broadcasts hourly localised news updates from 6am-7pm on weekdays and 6am-12pm at weekends with headlines on the half-hour during Capital Breakfast on weekdays. The Liverpool newsroom also produces Wirral news bulletins for Capital North West and Wales.
