CapitalG


CapitalG is a private equity firm under Alphabet Inc. Founded in 2013, it focuses on larger, growth stage technology companies, and invests for profit rather than strategically for Google. In addition to capital investment, CapitalG's approach includes giving portfolio companies access to Google's people, knowledge, and culture to support the companies' growth and offer them guidance.
Since 2013, CapitalG has invested in over 25 companies, in areas such as big data, financial technology, security, and e-learning.

History

The fund began operating in 2013 but was only officially unveiled on February 19, 2014. The firm operates out of the Googleplex in Mountain View and has an annual investing target of approximately $300 million. Following the Alphabet restructure, Google Capital was renamed as CapitalG on November 4, 2016.

Team

CapitalG was started by partner David Lawee, formerly Google's Vice President of Corporate Development, and before that, Google's first Vice President of Marketing. Lawee was joined by partners Gene Frantz, Laela Sturdy and Gretchen Howard
CapitalG also comprises over 30 advisors from senior positions within Google, who offer portfolio companies guidance in business areas such as data science, engineering, marketing, and product management.

Investments

Relationship to GV

CapitalG focuses on later stage and growth equity investments, while GV invests in companies across all stages and industries. Another corporate division, Google's Corporate Development group, does acquisitions and investments that are strategic for Google's products and business. All three investment groups are managed under David Drummond at Google.